At Purple Lab, we’re always running experiments on the latest marketing techniques, testing our formulas out in one of the toughest markets in the world – New York City. Not only are New Yorkers tough critics, but this market is saturated with competition, making it essential for businesses to have a solid marketing strategy in place to stay afloat. Today, while traditional means of marketing are still popular, digital marketing is essential. We test marketing with our own businesses, then use proven strategies to help our clients with all their SEO and internet marketing needs. Whether you need a site built, need assistance optimizing an existing one, or simply need to generate more web traffic, let Purple Lab help. In the meantime, check out our blog that is crammed full of helpful information!