The purple lab story
Purple Lab is a fresh, fun innovative brand all about double-duty beauty, a mix of science forward technology and a dose of chic glam into your life while providing a service to the body, soul and self confidence. As a acclaimed fashion/beauty insider/journalist/author/media vet, Purple Lab Creatrix Karen Robinovitz merges insider tips and tricks with ground-breaking ingredients, cutting-edge delivery systems and trend-setting style.
Purple has always been Karen’s favorite color. “It’s sexy, mysterious, sophisticated, but still playful,” she says, which is where the name of the company originated. The “lab” part? Believe it or not, Karen majored in biology, was pre-med at Emory University and applying to med school when she realized she wanted to be in the fashion and beauty industry. So she traded in her lab coat for a fab coat and headed to New York for a new career path (secretly, her parents are still mourning the loss of their “my child is a doctor” dream!)
How it all started…She was at a fashion soiree with her husband, who runs the company with her, and stalking the waiters passing those beggar’s purses. Says Karen, “After twenty minutes, I was so full, I had to go home-not even my Herve Leger bandage dress could hold my belly in! I jokingly said to my husband, ‘If my lip gloss could plump my lips and not my hips that would be my dream.’”
An idea was born. “My husband looked at me and said, ‘Do it!’ Make this product yourself,’” Karen recalls. Two weeks later, she found a chemist. A business was born! Huge Lips, Skinny Hips was the debut product and less than one year later, Purple Lab hit HSN with a full collection that is constantly expanding.
Inspired by fashion and all things fabulous, Purple Lab offers the science of sexy with lifestyle products that deliver the best skincare benefits. Says Karen, “It’s not just beauty, it’s a way of life with products that cover every need, wish and desire of a girl like me…busy, busy, busy with a thirst for chic,” says Karen.
