PURPLE BLAB

Last I left you, I found the lab. That was the first hurdle (believe, there were plenty more to come…).Here’s how the process works:

1. You tell a chemist/lab about your “product profile,” what you want your claims to be, how you want to market the product, what it should feel like, what you don’t want it to be like (i.e. no parabens!), etc. The more details the better.

2. They send back a “paper formula,” which is a list of ingredients and actives that they feel would fit the bill. We discuss ingredients, blah blah blah.

I left the fashion party on a kind of high – I was going to get a product made! Maybe I could be like that woman who thought of those little flower things you stick in the holes of Crocs and make a gazillion dollars!

QVC/HSN visions swirled through my brain, along with a dozen other things I wanted to create and what the brand would be about. My mission: double duty beauty. Everything would have to have multiple benefits. Products for the multi-tasking mavens!

I had dreams of creams, potions, and lotions from head to toe. And it would all start with Huge Lips Skinny Hips!

It was a typical fashion store opening. A stunning blond teetering on the latest wacky Marc Jacobs wacky heels to my left, a sighting of the new Balenciaga bag at 12:00, and behind me – my favorite part of any event – the space from which the waiters emerge with hors d’oeuvres. And this particular soiree was stocked with the best beggar’s purses and salmon croquettes.