Everything was going exactly as planned at this point…
And then we got “the call,” the kind of call you’d imagine getting when a loved one dies. And a loved one did die… our product sich.
See below – watch and listen! All I have to say is… OY!
More coming soon
Mwah!
Karen
Purple Lab Creatrix
I am desperately trying to catch up on the Purple Lab story from where I am in the blog to where I am in real-time. To speed up the process, I thought I’d do it by video – VLOG!
Here is the part of my story about getting a B-plan and raising money (at least the start of it).
Wait – before you click – sorry that YouTube paused on this image… it looks like I’m about to throw up!
At this point, I was about 60k in the hole. Maybe more. I was losing count. And numbers were never my strongsuit.
Could I have spent less on press materials? Yes.
Could we have tried to negotiate better terms with our vendors – i.e. don’t pay half up front but maybe 1/4? Maybe. But I didn’t and I didn’t quite know how either. In hindsight, everything is 20/20.
In case you’re wondering, I was a good 60k in the hole. And believe me, every dime of it hurt – it was a life’s savings and it was dwindling with a list of expenses still ahead.
Could I have spent less on press materials? Yes.
Could we have tried to negotiate better terms with our vendors – i.e. don’t pay half up front but maybe 1/4? Maybe. But I didn’t and I didn’t quite know how to do so and as a new company, we have such little leverage.
In hindsight, everything is 20/20.
