Out of the Box!

August 27, 09

It (FINALLY!) was time to actually assemble our product and get ready to rumble (i.e. ship to stores). 

We were working with a warehouse in Philly and Todd actually went there to supervise the situation. And by supervise, I mean do it himself. He lead an assembly line of white glove wearing (we didn’t want fingerprints!) girls  who would perfectly fold the boxes into their shape, place the inserts such that the gloss wouldn’t shake around, close, use a wafer clear sticker to ensure it stays sealed, and so on.

Who says we don’t get down and dirty?

The story – by vlog is here:

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And here are some pics!

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We also had to label all the boxes (master pack – industry term; ours held 144 pieces) in such a specific way or there would be charge backs all over the place. In the master pack is the “inner pack” (they were smaller boxes wtih compartments for each gloss to prevent damage – six per). They had to be shrink wrapped a certain way as well.

Taking orders from retailers, then, meant having everything in multiples of six because it would cost us too much to break up the packs.

Make sense?

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And…

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I can go on… we had to pack our POS (point of sale) displays in another way to avoid breakage – they’re very fragile.

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I mean… can you even?

Mwah!

Karen

Purple Lab Creatrix

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