PURPLE BLAB

In a small company, you have no choice but to do everything yourself. EVERYTHING!

The night before we shipped our products – oh, we were finally shipping and it’s the end of this past April (for reference) – and we had 1,000 baby size glosses to use as retailer samples. And we also had these little postcards which we folded in half and set up to the gloss in a cute package.

So what we did – all night along with three interns! – was fold, exacto knife, place in the grooves. All night. Red Bull moments. Hands a bloody mess after. Back and neck killing. Burning pain. And they were all over the living room floor.

I took a reprieve from the making of Purple Lab story to give you the skinny on Fashion’s Night out (Dee, our intrepid social media chanteuse, is tweaking video from the night now – so I’ll post ASAP).

Now, back to the story.

We were finally approaching a ship date! Of course, many a road bump slowed us down, and the stress level was nowhere near low yet.

But we were… so close… I could… ALMOST… taste it…

I’m going to post a video on Fashion’s Night Out later this week. But because I’m still on the high from the party, replaying every minute over and over in my head, I thought I’d share the Purple Lab Pucker Up playlist, curated by the groovy DJ Lips (who donned a chic purple Phillip Lim for the occasion)! 

Check it out!
1. Baditude by Spoon, Harris, and Obernik: Fun, very dance-able, a total girl power track!

2. Out of My Head by the Black Eyed Peas: Great bassline and vocals from Fergie, as always. That girl can sing!

Sunday afternoon and I am still recovering from Fashion’s Night Out. And not because of a hang over. Hardly. For the record: I almost never, ever, ever drink.

It was just exhausting – in a good way.

Back to where we left off before I got into Fashion’s Night Out (BTW – it’s THIS Thursday at Scoop Street from 7-11p.m., so please stop by!).

We finally did it! The products were ready to ship! (I actually heard Barry Manilow’s “Looks like we made it” buzzing in my head all day!). When you send to stores, there’s a ridiculous manifesto to stick to or you’ll get a million charge-backs.

It takes a few days for it to go from their distribution center to each and every store (they divide up and send as they deem appropriate, based on how they feel each store will respond to different shades, etc.).

Have you heard about Fashion’s Night Out?

OMG! It is going to be the biggest thing to hit NYC since 7″ Fendi platform maryjanes (BTW, totally covet them this season).

Anna Wintour (her holiness) and Mayor B. are sponsoring this event to bring shopping and retail back. Every single store in the city will be hosting a bash from 6-11p.m. The streets will be crawling with girls, teetering on very tall shoes.

Get your credit cards ready!

We’ll be at Scoop Street at 875 Washington (corner of 14th St. in the Meatpacking District)! Check it: if you buy two colors of Huge Lips Skinny Hips, you’ll get No Panty Lines free. Yes, FREE! Here are some deets!