DIY! Do it Yourself!
September 25, 09
In a small company, you have no choice but to do everything yourself. EVERYTHING!
The night before we shipped our products – oh, we were finally shipping and it’s the end of this past April (for reference) – and we had 1,000 baby size glosses to use as retailer samples. And we also had these little postcards which we folded in half and set up to the gloss in a cute package.
So what we did – all night along with three interns! – was fold, exacto knife, place in the grooves. All night. Red Bull moments. Hands a bloody mess after. Back and neck killing. Burning pain. And they were all over the living room floor.
Todd went to Philly the next day to pick up every box and hand deliver – we’re OCD perfectionists and didn’t want a mishap after missing two deliveries. He literally went into the D.C. (distribution center) of the store and then unpacked them himself. He helped carry them upstairs to the floor.
And he called me with beaming excitement. Our babies were on shelves.
More deets in le vid!
Mwah!
Karen
Purple Lab Creatrix
Tags: Hoodia, huge lips skinny hips, Karen Robinovitz, Lip gloss, Lip Plumper, Purple Lab
September 26th, 2009 at 1:30 am
Good luck, guys! You are the best! I hope I will get to buy your products one day. Your dedication, creativity and hard work is just amazing! Kisses
September 28th, 2009 at 5:39 am
Thank you Sasha! I so appreciate that. It is insanely hard work but I know it will pay off in the end – if not, you’ll find me writing blogs from a mental institution though it may be hard to type in a straight jacket!
Mwah!
Karen