PURPLE BLAB

What is a social media chanteuse? It is Dee! That is literally her title on her Purple Lab business card. I met her on Twitter – she tweeted me that she was a “Glambassador” and linked me to her blog, The Candid Commentary. She wanted to cover Purple Lab. We met for mani pedi and it was love! She started working with me the following week and she oversees all things social media.

Dee, take it away…

True story: I spend about 70% of my time online.

That's me, the Social Media Chanteuse

Meet Tiffany!

She is a multi-tasking maven at Purple Lab and a vital part of the team. Her exact title: Communications Assistant. But she is really so much more.

I love her. And you will, too. Here she is…

Hello Purple Blabies!

Today we are going to jump into PR – and what the F it is. If you read my last post, you learned about one component of public relations, event planning. As the Communications Director, that is just one of the many hats I wear. So if you are thinking about getting into PR or just want do know what PR is (trust me, don’t be embarrassed I have been in the field for years and my parents still don’t really get it), today is your lucky day. Here’s the scoop:

First, let’s address the biggest question out there:

The manic life of a beauty brand starter – well – it’s manic and all over the place and crazy and stressful and anxiety provoking and scary and frustrating and exciting and creative and a million emotions wrapped up into one chic purple package.

More of the journey… never a dull moment, as you’ll see!

Day One in Scoop, by the way. One of the proudest moments of my life!

This post is brought to you by Sharon, our Director of Communications. She’ll be “blabbing” about Purple Lab culture, PR, and what goes on behind the scenes for her office (a.k.a. mother-in-law’s card table in the middle of Karen’s living room).

Here it is!

As Purple Lab’s Communications Director, my responsibility is to make sure our products and brand are introduced to the media in an interactive and memorable way. One way to do this is by hosting an event.

Last week’s afternoon tea party for SWAC, our lip gloss that gives back to the breast cancer cause, was incredible – moving, emotional at times, and beautiful. To be in a room of such strong women, all of whom came together to support breast cancer awareness – is just an amazing thing. I don’t even have the words to convey it properly.

Between The Triple Negative Breast Cancer Foundation’s story, told by one of the founders, meeting Nancy’s mother, daughter and sister-in-law, and hearing Geralyn Lucas read from her spirited memoir, “Why I Wore Lipstick to my Mastectomy,” everyone felt inspired to spread awareness – and get a mammo.

 Are you watching that show Shark Tank?

Watching it is like a mirror image of my life – presenting a company to big wigs who can help make or break it. This is my own little version of it – without Barbara Corcoran!

Mwah!

Karen

Purple Lab Creatrix

We had the most beautiful event on Friday for Breast Cancer Awareness and our gloss, SWAC (Sealed with a Cure).

So much to say because it was such a beautiful day of inpiration and amazingly strong women, but before I do, this must be shared THIS INSTANT!

My friend Hayley, one of the founder of The Triple Negative Breast Cancer Foundation,  has the cutest 7 year-old daughter who supports the cause (she is best friends with Jolie, the daughter of Nancy, who lost her battle to triple negative breast cancer and inspired the foundation the the gloss). 

Meet Ash, the little starlet!

Oh, just a mish mash of stuff as I tell the brand’s story – my own little guideline to the insider look of launching a business and what it took us to get where we are… and where we’ll be going.

I cover a little bit of everything – from getting our product to Mr. Fierce Christian Siriano (and securing a placement in In Touch!) to raising money (still!), finding the right investors (not easy) and more purple love.

Here you go!

I am obsessed with social media. I Tweet like a 12 year-old, Facebook like a fool, MySpace like a maniac, YouTube like a… what’s an addict-like word that starts with a “Y” so I can keep the illiteration? You get the point.

Every month, Purple Lab has a “Tweet-Up,” a fun little gathering with the girls we follow on Twitter, Facebook friends, and bloggesses we heart. They’re themed, out of the box, often times kind of crazy.