It’s On… Almost!
November 12, 09
Where were we last time I gave you the business building update (still trying to catch us up to current day and we’re so close, I can taste it).
It was summer. We were on the verge of leveraging one of Todd’s properties in Brooklyn to squeeze out some cash to continue funding Purple Lab’s further product development (there were 50 products in my head that I was itching to get out), production, and overall growth.
Just as we met with a big gun who was able to do the deal with us, we got THE CALL. The call we were waiting for and hoping for and praying for since day one… the call that would potentially end all stress, all suffering, all bankrupting (financially, emotionally, physically).
It was a call from a very well connected, beauty-entreched mogul who owned many a brand, has a family who has been in the industry for more years than I have been alive, and is very close with a major direct to consumer electronic sales company (i.e. TV – three letters… you do the math).
He was interested in creating a partnership – he does all back end (our weakness); we do all front end (our strength).
Just what the therapist ordered. Still, it’s a long way from a call to a signed legal document. But it was on… almost.
The story in detail is below!
Mwah!
Karen
Purple Lab Creatrix
Tags: Hoodia, huge lips skinny hips, Karen Robinovitz, Lip gloss, Lip Plumper, Purple Lab
November 15th, 2009 at 1:16 am
Wow! how exciting=D learning each step of the way does take a lot out of you! I admire your candidness Karen and it’s inspiring to read about your journey, one question: does a partnership mean part ownership of the company?
November 18th, 2009 at 4:18 am
Thank you so much! I try! I’m all about removing the “velvet rope,” you know!
Mwah!