PURPLE BLAB

I have taken a small break from the contium in the story of the making of a beauty brand. So it’s time to get back on it because A LOT has happened.

A LOT!

Well, we have partners now. Amazing, genius, brilliant partners, perfectly suited for us and it is EXACTLY what we were searching for from day-one. They have insane industry experience in all of the facts Todd and I don’t have – the back end galore. They understand the workings of DTC (direct to consumer) sales via HSN.

THE! DREAM! HAPPENED! JUST! AS! WE! WERE! ABOUT! TO! GO! BELLY! UP!

Remember Dee, our Social Media Maven? She is also our Chief Tweet Officer, YouTube whisperer, and Facebook queen… She’s the one who is always finding new tricks of the social media trade and giving us intra-office lessons every week. And we could not imagine a day online without her.

This is her homage to Twitter… BTW, soft plug – please follow us on Twitter if you’re not!

So, you guys already know that I’m Purple Lab’s Social Media Chanteuse (again, sick title) but do you really know what I do?

Part of the reason I am writing this blog is to share the journey of making a brand. I’m hoping that the girls out there who read this will be touched, in some way, and see that they, too, can do anything they want… that they don’t need a trust fund… that they don’t need to be famous… that they don’t need anything but insane desire and the willingness to try and fail.

Every day I stand in my closet, thinking I have NOTHING to wear, even though the evidence on the hangers proves otherwise. Painstaking hours often pass while I aimlessly stare at the threads on the shelves and dripping from the racks like you do when you look in your fridge repeatedly, hoping to find something to eat when you know you have nothing more than salad dressing and nailpolish in there. (I was once told nailpolish lasts longer if you store it in the fridge. I have no idea if it’s true but I do it anyway.)

I am usually late because of this dilemna.

I talk about our office, which is Todd’s and my apartment, all the time. So I thought I’d give you a looksy. Though there’s no Dwight, Creed, Pam, or Michael, it’s pretty insane.

The lay of the land: The apartment is split on three levels, but there are no doors so everyone hears everything at all times. All personal calls are done in the hallway (my poor neighbors)! Girls are constantly walking in and out of the building to the apartment and I swear, the super thinks I’m running a brothel!

You know that going on HSN was the ultimate goal from Day 1. It was why we went broke, why we took every risk, why we tuned out the naysayers, and why we keep on keepin’ on. (To get an alert when Purple Lab debuts, click here!)

I recently came back from a global marketing meeting in Tampa and performed presented to about 75 people. No pressure! Though I can’t lie – I do love talking about Purple Lab because it’s like a new mom talking about the bebe. I’m in love. Beyond words. And every product is my dream, something I would throw away whatever I’m already using for (I’m picky and I use some good stuff!).

First, check out ours (soft sell, subtle plug!), called Modelista, which has peptides for lash enhancement, conditioning ingredients like keratin to keep the lashes moist and nurtured, and… DIAMOND DUST for a little extra jzuujz (is that how you spell that?).

It has a felt tip pen, which makes it so much easier to apply. Like using a calligraphy pen. It’s smooth. It glides easily across the gentle skin of the eye lid. And it’s precise. Luvs!

Remember when you were taking notes in class or reading a book and the one thing you needed more than anything was a highlighter? Why? It brings out what you want to feature.

Same goes with makeup.

I think highlighter is perhapst he most underrated makeup product. With soft golden hues and a sheen of sparkle, it can bring out your best features, open your eyes, add a youthful freshness to your skin, and give you that dewy runway look that is timeless and chic.  See how dewy!

By the way, this is Lisa, one of the Purple Lab "multi-tasking mavens"

Before I go on, I must say how sorry I am for being so M.I.A.

I have been in product formulation world – five newbies in February. And in the Purple Lab business story, there have been leaps and bounds… partners, smoothing out every kink in our manufacturing process, rebuilding our site to add e-commerce and capability of pre-ordering new products (sign up now, free shipping later!).

It’s a lot to balance in an office apartment with my husband, seven girls, constant mayhem, and a day job!