PURPLE BLAB

You know that going on HSN was the ultimate goal from Day 1. It was why we went broke, why we took every risk, why we tuned out the naysayers, and why we keep on keepin’ on. (To get an alert when Purple Lab debuts, click here!)

I recently came back from a global marketing meeting in Tampa and performed presented to about 75 people. No pressure! Though I can’t lie – I do love talking about Purple Lab because it’s like a new mom talking about the bebe. I’m in love. Beyond words. And every product is my dream, something I would throw away whatever I’m already using for (I’m picky and I use some good stuff!).

Anyway, here’s what I can’t wait to share. I talked to the team about the sets (by the way, did you see the sleek staging for Puffy’s debut – I mean, I could live in it, it was so good). I mean – hello! Designing a set – I can’t even! Someone pinch me.

I knew I wanted a lounge kind of feel, but not so New York that it wouldn’t be relatable. Cool and contemporary yet comfy and aspirational.

A friend of mine is the most talented interior designer (she is actually the brainchild behind the new Standard Hotel in NYC). Have to give her props for a second – I knew her when she was starting out and this kind of work was her ultimate goal. It’s amazing to see the people you grew up with hit it and do the things they hoped to do.

So she sketched a little somethin’ somethin’.  In five minutes, she captured the vibe I imagined with a quick pencil to paper.

OMG! Could be right out of Dwell Magazine!

The main area is super sexy, a sunken living room feel - all neutral tones and rich textures with hits of color (Picture this: iconic lip sofa on an angled off of the cocktail table, which is in front of a beige Italian designed sofa with a hint of purple throw pillows, and a backdrop with a giant Warhol-ish painting which we could get made online for not much money).

I envision it all very casual and conversational . Relaxed. Models on the plus couch, just girl talk. And behind us is a clinical setting, inspired by Prada -almost like a lab, where I put makeup on the models (Side note: Don’t forget to enter our model search contest, live now!)

The clinical area of the set - a reminder of the science roots of the products

Of course, all of this is the fantasy – and it will be modified for something that will work on TV.  You’ll have to tune in for the real thing!

But a girl can dream…

Mwah!

Karen

Purple Lab Creatrix

Tags: beauty products, HSN, Makeup, Purple Lab

This entry was posted on Sunday, December 13th, 2009 at 2:58 am and is filed under HSN, Launch, Purple Lab Behind the Scenes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.