PURPLE BLAB

You know those quick 30 second spots you see on HSN?

Well, I just filmed mine the other day (I had a bunch of photos, too, but a camera-dropping incident lead to losing EVERYTHING!).

Eventually, I’ll have the real promo to share, but until then, I’ll recap with just words.

It was a blast, though I lost my phone on the way there which sent me in a panicked tizzy. I borrowed phones from everyone I could find, whether I knew them or not, to try to track down Blackberry. I swear, it must be what it’s like to lose a knee cap – you don’t know how much you rely on it until it’s missing.

When I arrived at HSN in Tampa, I couldn’t call my contact (number was in the missing phone). I had no idea what building to go to. The cab driver, who got lost and stopped in a drug store to get directions, dropped me at the cafeteria.

I spotted someone with a walkie talkie – that typically signifies “official” someone with access. I begged for help, which he gracefully gave me.

To get to the studio, we passed through the call-in center, where the operators answer phone calls from viewers looking to buy or ask questions. You CANNOT imagine how huge it is. A warehouse-sized space with never-ending desks and a symphony of rings out of Carnegie Hall.

A lovely woman named Dina did my makeup – natural with a hint of glam (false lashes too – I won’t lie! When it comes to lashes, less is not more!). My hair was another issue – it was so good when I left my house at 4:45a.m. for the 7a.m. flight, but I fell asleep on the plane and did something funky with my scarf because, when I woke up (with drool on my face), it looked like a sad pancake.

A model was on set in the studio, doing close ups wearing Purple Lab (I could have died!) and all of the products were on set (I almost died again!). The dream of being on HSN suddenly felt more real than ever.

And when the producer said, “Imagine that 20 million more people will know Purple Lab in February,” I nearly died my third death.

Now… the studo! OMG! A full-blown situation with the highest-def camera on one of those rolling tracks you see in the behind-the-scenes footage of movies.

I brought about five purple/hot pink tops to choose from and we went with a wide sleeved Zac Posen (is it okay if I wear it again for one of my shows?). It really popped against the black background.

There were dozens of lights and production crew, sound guys, makeup touch ups (you get shiny under the lights), a team scrutinizing me on the monitor.

Then it was time for my lines. No pressure.

Not really a reheased script, but just words and sayings that epitomize Purple Lab.

So this was me: “Delicious, kissable lips!”

Producer/Director: “Great. Can you say that more excited”?

Me: “Deeeee-licious, kissable LIPS!”

Producer/Director: “Perfect. Now like you really mean it.”

I brought in the hands – when I flail them around, I some how feel more  comfortable speaking in front of a camera.

I think I nailed it.

Next bit…

Me: “Long, luscious lashes.”

Producer/Director: “Really? That doesn’t song like the longest, most luscious lashes.”

Me: “Loooong, LUSCIOUS lashes,” and I am pretty sure I threw in a cheesy wink!

Producer/Director: “What kind of lashes are they?”

Me: “Long! Beautiful! Luscious! Runway-ready! Statement-making lashes. Sooooo amazing!”

I was getting better. It only took about 20 takes. I kind of felt like the “commercial scenes” of America’s Next Top Model when no one can get it right!

I listed all of the product names, strung together the adjectives that describe the brand.

“Empowering. Sophisticated. Chic. Cheeky. Glam. Sexy. Fun. Delicious. Yummy.”

And again, I did it. And again. And again. I’m sure the bloopers would be a riot.

They asked me to flirt more with the camera.

“I can’t flirt. I don’t even know how,” I said.

When I listed the product names and said “Luvah,” I did so like Will Ferrell and that triggered a whole new thing.

“Say Lashionista with the ‘Luvah’ delivery.”

It was almost embarassing. Some how, I started cooing “Sassy,” and scratching at the camera like a kitten.

God, I pray that winds up on the cutting room floor.

I’ll have to wait and see.

Mwah!

Karen

Purple Lab Creatrix

Tags: Beauty, HSN, Karen Robinovitz, Makeup, Purple Lab

This entry was posted on Wednesday, January 13th, 2010 at 10:21 am and is filed under HSN, Lashionista Modelista. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.