PURPLE BLAB

T minus three days until Purple Lab’s attempt to break the world record for the largest speed dating event in history. It’s on!

<—— The W Hoboken floor plan/schematics  for the event, which shows how and where everythign will be set up. Sharon and Tiffany were there the other day for a walk through, which we Twitcam’d in case you want an inside glimpse.

There will be 20 Purple Lab peeps (all of whom are generously lending a hand because, clearly, we don’t have that many employees) working the event, from registration to seating escorts to bouncers (Todd will be one so don’t mess with him!). We’re prepping for some serious Steve Ward luvin’ crashers!

Our fabulous sponsors will be located along one wall with interactive booths so everyone can check them out.

There’s a “green room” (private waiting area, typically used in TV world for talent before they go on air) for Purple Lab staff (we’ll be the ones wearing hot pink Blume Girl tees with our logo). And I will be asking random women if they’d mind trying all of our new products and giving testimonials for HSH who will be on hand with their seriously high-def camera crew.

It must be choregraphed as flawlessly as a carefully orchestrated ballet. One wrong move and the whole thing could come crashing down.

 There are 400 gift bags to stuff, large signs to make, flyers to pass out, lists to organize, a dossier from Guinness Book of World Records to fill out (you know we’re going down in the book, right?), a photographer to coordinate (we have an official “shot list,” event speak for all of the pix to take), about 40 big boxes to bring from my apartment to the W on Thursday, and a step & repeat to hang.

<—- Tiff, resting on the boxes in hallway/kitchen.

You know when you see a pic of someone at an event with a repeating logo pattern wall behind them? That is s a step & repeat. Ours has Purple Lab and W logos all over it. This is  Todd with our step & repeat, which is currently resting on our living room floor. We’ll be doig photos in front of it so that, as we share images across the internet and media, there’s the subtle reminder of Purple Lab.

The day of, we’ll do a run through again, a sound check, the seating plans, set up stanctions, meet the security detail, and Sharon will be escorting Steve to and from all media interviews (tough job, huh?) so that means there’s a car service to arrange.

Oh, we are also printing all of the IDs (G1, G2, B1, B2…) in-house. We could be on our sixth ink cartridge.

Most importantly, we’re eagerly awaiting tomorrow’s delivery of Luvah, our new lip aphrodesiac-infused lip color product, for all the girls. We have stickers with our time and date for the HSN launch for the compacts – and I’m sure you’ll see our tweets all night long as we peel stick and assemble. (RT if you do!)

We’re home grown here, working late and loving every minute of it.

Mwah!

Karen

Purple Lab Creatrix

Tags: Luvah, Purple Lab, speed dating, Steve Ward

This entry was posted on Wednesday, January 27th, 2010 at 8:30 am and is filed under Karen Robinovitz, Luvah, Purple Lab Behind the Scenes, Purple Lab Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.