PURPLE BLAB

I am just coming up for air now. Friday’s speed dating event is still kind of a blur and before I can recuperate, I am on the HSN bandwagon, putting together all of the initiatives behind the launch.

Before I go there, let’s get to the day of… the manic circus mayhem!

Sharon and crew spent about 18 hours assembling gift bags, making signage (and by making signage, I literally mean printing, cutting, and pasting on posterboard – the things you do when you’re on a budget) and arranging the room so that the chairs were in horizontal rows and each dater would have pen and paper for note-taking and Dentyne for fresh date breath.   

Todd’s morning required last minute product assembly (that’s him in the <— kitchen).  Oh and delivery of boxes to and from the W Hoboken.

We also set up stations for our sponsors: got2b hair touch up girls were on hand, armed with gel and Michael Todd Cosmetics brought in spritz girls to give everyone a little love with Swingle, pheremone enhanced fragrance.

There were guest lists to organize alphabetically, registration areas to prep, security guards to debrief, a bar to set up.

 While all this was going on, I was stationed in Room 1702 with the most amazing producers, George and Jen, from HSN, filming promos for both TV and dotcom.

HSN does something called “Behind the Label,” where they give you an inside look at what goes on… (drum roll)… behind the label.  Normally, these are done in a studio but we had such a sick background to work with, it was hard to resist cramming the equivalent of an entire film studio into a 300 square-foot room!

They asked me fun, personal questions like what did I think I wanted to be when I grew up, how the brand even started, and what my secret talent is (for the record: break dancing – I took lessons in sixth grade and hooked up with a group, performing at Bar and Bat Mitzvahs!).

I had a small food break – and became immediatley concerned with what I’d do for dinner – before the next round of filming: testimonials.

As girls arrived, I pulled random people aside and asked if they’d be willing to try Purple Lab products and give a testimonial on camera (if they liked it, of course).  We turned a conference room into our sound stage and made a quick jaunt to the local deli to find an orchid for the background!

Gina, below, was nice enough to do one (I couldn’t not ask when I saw that dress! So PL!).

She tried Huge Lips Skinny Hips in Red Sole  and Cheek Implants in Backstage Pass, which she totally, utterly, completely loved (Yay, Gina!)

A few weeks ago, we found cheapo hand mirrors and had a vinyl of our logo made at Staples for this very moment.

I kept pinching myself… it was happening… it was happening… I was at a world record event… with HSN… getting testimonials to be used on air… national television! And Steve Ward was just about to make his first appearance.

More on that later!

Mwah!

Karen

Purple Lab Creatrix

Tags: HSN, speed dating, Steve Ward, W Hoboken

This entry was posted on Wednesday, February 3rd, 2010 at 4:39 am and is filed under Cheek Implants, HSN, Huge Lips Skinny Hips, Purple Lab Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.