PURPLE BLAB

I know I’ve been MIA but between speed dating and our HSN launch, I’ve done nothing but eat, sleep, and breathe Purple Lab. Luckily, I love my job. It has been exciting to watch Karen and Todd grow the business. What an honor to be a part of it! (Next stop: real office!)

Anyway, here’s what I was doing while Karen was in Florida for HSN. For those of you who attended the Purple Lab HSN launch party at Meet in NYC last Thursday, whether in person or on Skype or Twitter, you know it was a blast.

I was given the duty to not only plan this soiree, but host it. This was all new to me, as I’m a behind-the-scenes type. I had no experience hosting something for 200 people, not counting the party I had senior year of high school when my parents were on vacation (this time, it was nice to not worry about the fate of my mother’s antique vase!).

Booking the space, ordering food, finding drink sponsors and makeup artists? Par for the course for a PR girl. The frightening part: I was going to be on HSN (LIVE TV!) via Skype as the “Roaming Correspondent” (the fancy title that HSN gave me – I can’t lie, I felt pretty cool sharing it with friends).

For Karen, a natural, this is nothing, but for me? Put it this way… if someone was in my body, they would’ve called 911!

Being a nerd, I actually wrote talking points for my 10 second spot. Better to be prepared than to stutter!

The party, however, was a hit! 200 guests reveled in Purple Lab makeovers at glam stations, purchased goodies, and sipped Skinnytini cocktails of Figenza vodka and Skinny Water (heart you Sara Press who does PR for Skinny Water and is my other half for Purple Lab events).

We even had some “Be A Purple Lab Star on HSN” contest participants (who I met for the first time) on hand to root Karen on! Thanks Suzanne and Amanda (and her fab fam!).

At 7:55pm, a very nice producer named Melanie called with my five minute warning. I patiently waited in front of the web cam for my cue. I was about to go on television! Internal freak outs began.

8:03p.m.,the Skyping was on! I was shaky. Plus, there was a 5 second delay (who knew five seconds could feel like forever?). I hardly heard Karen, so I repeated myself twice as I told viewers about la fiesta.

Embarrassing! But everyone said I was so smiley and happy that I pulled it off. The next Skype session was smooth – testimonials from the gorgeous Kimmie of Kitten Lounge and Suzanne, the aforementioned model contest entrant (she donned one of our purple boas for the occasion!).

We sold out of Red Sole and one foundation shade. Woo hoo! So where could you find me, your host, at 10:15p.m.?

This says it all…

Mwah!

Sharon

Purple Lab Communications Queen

Tags: beauty products, HSN, Makeup, Purple Lab, Purple Lab PR

This entry was posted on Saturday, February 27th, 2010 at 10:04 pm and is filed under HSN, Launch, Purple Lab Behind the Scenes, Purple Lab Events, Purple Lab PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.