Purple Lab PR Secrets
March 11, 10
Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.
The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.
This is the cute e-vite we did to get them on the books.
It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon!
Normally, brands don’t do evites for desk sides, but we wanted to do something more official. It looks professional. Would have loved to have had paper invitations but funding would not allow.
It’s important to be sitting down with editors in this way because they will reall understand the product and the brand, much moreso than by a press release. Monday and Tuesday are the days and we have 18 meetings, all back to back from 9:00 to 5:30p.m.
For each meeting, we’re bringing the products, information (fact sheets) on them and a delisch lip-shaped cookie with our logo in icing, thanks to Crystal of Tasty Morsels Bakery.
We just packed up the Purple Lab branded boxes, arranged with hot pink tissue paper and our products, so we don’t have to scramble last minute to set it all up (cookies, not included – those will be picked up the day of so they’re fresh).
The scene of the crime, below, is taking up a nice portion of my bedroom.
You have to understand how our stock is arranged. It is basically piles of clearly labeled packing boxes, lids open with color names and product names on the lids. And they all sit atop of a mirrored platform that is part of a piece of art (the sculpture that is meant to be placed on the mirror is not in our possession yet and when it is, I have NO IDEA what we’ll do with the stock!).
Anyway, back to desk sides. They’re really vital right now. The last time I saw editors was when I had nothing but Huge Lips Skinny Hips to show. They likely think of Purple Lab as a one product brand and now I can show how we’re expanding (fingers crossed, we’ll have lab samples of Pearlesque Show, available in April on HSN, as well).
Keep you posted on how it goes. Hope you’ll be reading about it all in the magazines in a few months!
Mwah!
Karen
Purple Lab Creatrix
Tags: Beauty, HSN, huge lips skinny hips, Pearlesque Show, Purple Lab
March 11th, 2010 at 3:13 am
The desksides sound like so much fun! I can’t wait to hear more about the desksides and know they will be a huge success!! What a great idea to provide a fashionable and cute little snack while chatting it up about your products!
Save some for me, haha.
March 11th, 2010 at 3:51 am
Thanks, Tabathia. You are so sweet, it’s crazy! J’adore. Wish you were in NY so we could meet-meet! Mwah!
March 11th, 2010 at 7:35 am
What an awesome effort. And great tips on how to further build and establish relationships. It’s been interesting learning about your brand. Thx for sharing. Good luck w/ the meetings …sure it will yield great results.