Purple Lab hits the Sex & The City 2 Premiere!
May 26, 10
Guess what we did yesterday? All the girls in the office and I went to the Sex & the City 2 world premiere. Sort of. Crashed is more like it. It was time for some serious guerilla marketing action at Radio City Music Hall.
Our girls dressed in their cute Purple Lab tees, skinny jeans, and one key accessory: retro style cigarette trays, wrapped in purple velvet and harnassed to their bodies. A moving beauty counter of products!
A close up of the trays:
See, I was there two years ago and it was a SCENE! There were hundreds, maybe thousands of girls outside, hoping to catch a glimpse of SJP and lines of ticket holders that spanned four city blocks. (I actually had passes in my hand and got all dressed up like a total cliche, took one look at the crowd and the line I’d have to stand in, gave my tickets to two tourists, and went to dinner with a friend).
I thought, if we can’t afford to be there as an official sponsor, we could sure street-team-it. It’s the best audience I could imagine – pop culture loving, style obsessed girls who love all things fab and glam!
To give you a sense of how long the line was:
We offered makeup touch-ups and SATC makeovers to gaggles of girls and gave out ring pops (what better snack for the movies?) and Foot Petals (a must-have for hours of heel-wearing).
Don’t worry – we brought hand sanitizer and a billion applicators to keep it totally sanitary. New Yorkers tend to be germaphobic.
One of the “afters” with Huge Lips Skinny Hips in Red Sole and newly lined eyes!
She had this adorable tattoo!
We found some new fans…
While stationed outside of the Duane Reade on 51st Street, the women who worked there started to knock on the window to find out about our products. I was showing them by holding them up against the window!
Then one came out to try out some gloss and get my card (she wanted to show it to the buyer – you know how Duane Reade has that new chic beauty division with luxe brands? We’ll see what happens.)
It was a success of “Big” standards.
Video coming soon!
Mwah!
Karen
Purple Lab Creatrix
Tags: huge lips skinny hips, Purple Lab, Red Sole
May 26th, 2010 at 10:31 pm
Oh my gosh! That looks like it is so much fun! This is awesome! Who wouldn’t want to crash a movie premiere with totally rad makeup? I will sign up for that job any day!
May 28th, 2010 at 9:08 am
What a clever marketing idea! Sounds like a blast–kudos to you and your team.
June 2nd, 2010 at 7:08 pm
Thank you – about to post the video on it soon!
June 2nd, 2010 at 7:08 pm
Wish you were with us to play!
December 13th, 2010 at 8:25 am
Man oh man – you really opened up my eyes! Purple Lab Hits the Sex & the City 2 Premiere | PURPLE BLAB was a wonderful read. The Internet has so much information, I get so caught up in so many different directions, it so hard to figure it all out. Thanks again for the post!