PURPLE BLAB

If you’ve never been to a major designer sample sale, it’s something out of the Discovery Channel wild kingdom shows – a stampede of starving lions chasing its prey. And the lines of hungry girls typically wrap the corner.

I sent the Purple Lab girls on a mission last week – crash DVF’s sample sale for some street team marketing. Here they are en route (thanks to Todd, who drove them).

Ashley was the fearless leader, a true alpha lioness. Here is her story!

You know we recently stormed the premiere, doing makeovers for those waiting in line. This is the video of how it all went down!

Thank you to Kendra Elise for putting this together!

On a side note, I caught the movie on Saturday and have some important things to say!

I loved the glamour of it all, the glossiness and eye candy, but a few things… eh.

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.