PURPLE BLAB

If you’ve never been to a major designer sample sale, it’s something out of the Discovery Channel wild kingdom shows – a stampede of starving lions chasing its prey. And the lines of hungry girls typically wrap the corner.

I sent the Purple Lab girls on a mission last week – crash DVF’s sample sale for some street team marketing. Here they are en route (thanks to Todd, who drove them).

Ashley was the fearless leader, a true alpha lioness. Here is her story!

On Tuesday I headed the Purple Lab Street team and we crashed the Diane Von Furstenburg Sample sale. Guerilla Marketing and Purple Lab go hand in hand. We are a start up brand and have no marketing budget (Karen loves to imagine the amazing things we could do with an actual budget)!

So, we are forced to get creative, which is truly a blessing in disguise! These untraditional methods are going to be what sets us apart!

We arrive at scene on 28th and 5th Ave. to find a line snaking around the block. Where other people are groaning at the situation, we are ecstatic! This is our target audience… fashionable women who are in the know!

Plan of attack: break into groups so we can cover more ground. We talk to people, get emails, give out Huge Lips Skinny Hips samples in No Panty Lines and VIP cards for shopping on our site. The girls are tres responsive! (You would be too if these three sweet, cute girls appraoched you!)

The key is to sound incredibly informed! I could talk about Karen and Purple Lab all day but the question is, “how can I say everything I need to in 3 sentences?” If you’re poignant, witty and relatable they are like putty!

A few hours and 60 glosses later, we’re ready to head home… Then we spot her… Alex McCord from the Real Housewives of New York. I can hear Karen in the back of my head saying, “GET HER THE GLOSS!”

I am cursing myself for running out of product and then I remember I stashed one HLSH in the bottom of my purse! My mom always instilled in me to be prepared… having raw almonds in your purse at all time and never leave home with out a toothbrush to name a few.

I had a feeling there would be someone special. I sprint over to her and say, “I have something for you!”

“Oh yeah?” She says in a sweet welcoming manner.

As I catch my breath, I say, “I am from Purple Lab NYC a fashion inspired beauty brand started by Karen Robinovitz…” All the while, I am digging around in my hand-me-down Prada, fishing for the gloss.

Through a sea of cameras, phones and my own HLSH’s, emerges the gorgeous purple box with metallic fuschia writing. “This is for you” I exclaim triumphantly. She replies with a high-pitched muffled “oh”! I continue to tell her about HLSH and how it was the inspiration for the brand.

The light turns Red and all the cars on 5th avenue stop. I say thank you and she is off crossing 5th avenue with a Purple Lab VIP card in one hand and a HLSH box, which she is intently reading the copy while she crosses the street.

Mission accomplished!

Mwah!

Ashley
Purple Lab Multi-Tasking Maven

This entry was posted on Tuesday, June 15th, 2010 at 2:56 am and is filed under Huge Lips Skinny Hips, Purple Lab Behind the Scenes, Purple Lab PR, Purple Lab Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.