PURPLE BLAB

I am totally obsessed with Foursquare right now in my personal life. I can’t quite explain it but there’s an odd satisfaction I get when I check in. And an even bigger one when I become mayor (BTW, Ashley is currently mayor of Purple Lab! We keep ousting one another).

Follow Purple Lab on Foursquare here!

To make the use of the platform fun, the Purple Lab team and I added tips to all of our favorite spots so that if you check in, you can see what we recommend… what to have for brunch at Pastis, the best flavor of Pinkberry, where to get into sartorial trouble in Soho (Hi Kirna Zabete!), whose class to take at S-Factor.

It’s been a long time dream of mine to be in the business section of the New York Times, the ultimate authentication and validation for any entrepreneur. I have always visualized a big, splashy feature on how I built a business in a new, innovative way… perhaps that I sold it to a major company for unheard of amounts of money… maybe a little bit about it happening before I turn 40. And when I woke up yesterday morning, this is what I saw!

After months of patiently waiting, it finally arrived. It arrived on an ordinary Thursday, when I least expected. When I first saw it I wasn’t quite sure it was it. It wasn’t until I saw those three words GUINNESS – WORLD – RECORD that I immediately knew. That’s right folks, Purple Lab is officially in the books as the record holder for the Largest Speed Dating Event in Guinness World Record History.

Guinness World Record!

Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.

So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.

I have been wanting to do kamakazi street-interviews with women for a long time and ask them questions inspired by Purple Lab products. Here’s what happened when we grabbed the camera and went to the one place we knew we’d find a hot bed of girls… The Tory Burch sample sale!

Mwah!

Karen

Purple Lab Creatrix