Pearlesque Show Pin Up Sessions!
July 6, 10
Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.
So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.
On hand, Miss Veronica Varlow, burlesque chanteuse. She was the posing coach, there to show Andrea the art of unleashing your inner Pearlesque star!
You know we luv us some Va-va-va-Veronica! (This is her at our launch event last year!)
If you met Veronica, you’d think she stepped out of another time. Wearing a tight black 1940’s style flared dress with baby pink satin detail, she commands herself with a mix of poise and mystery that is utterly captivating. (The first time my mom met her, she said “It’s so cute that she’s in costume!” I was like, “Mom, that’s how she dresses EVERY DAY!”).
Andrea Lavinthal, our friend/pearlesque model, is a journalist who writes for Real Beauty (Note: when she first graduated from college, she almost interned for Karen and then she got a “real job” at Cosmo Magazine).
Here’s Andrea, pre-shoot (like the lavish bed set up?).
She strolled in with the Real Beauty camera crew who were on hand to capture the magic. In Andrea’s world as a writer, she normally challenges other women to beauty challenges but today, she is challenging herself.
Mission: Unleash your inner Pearlesque Star.
After Ani Hovhannisyan did makeup (using Pearlesque Show, of course) along with all Purple Lab musts, it was time for wardrobe: a curve loving black dress and a Gucci marabou feather shrug (Tom Ford’s last spring season from Gucci, plucked from Karen’s closet).
Andrea unleashed her inner Gypsie Rose and made herself at home on a white shag rug. “If you are ever feeling unsure when shooting, just think ICON ICON ICON …. And it is impossible to look bad,” Veronica said (sage advice and our new mantra!).
Burke has a warm approach and a way of making his subjects confortqable. And together, Veronica and her hubby brought out the best on Andrea, who looked stunningly gorgeous (a new Facebook profile picture, perhaps?).
Three hours later, it was a wrap.
For the final pic and video, you’ll have to stay tuned!
Mwah!
All of us at Purple Lab
Tags: Beauty, Pearlesque Show, Purple Lab, silicone-free primer



