In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer Karen Thorne. She said our lives would clear up – a huge level of stress would be released – by mid-summer.

It was in the stars, apparently. It was decided.

And it actually happened… just when we got down to our last $58.22!

Our heads were spinning.

We were developing SWAC,  scrounging for components (we did not go back to the original manufacturer who sent us the 30,000 damaged guys). We found a vendor who has really interesting packaging and clients whose products you definitely use (I am not sure if I’d be allowed to say who but let’s just say that their biggest one rhymes with Shack).

It was a squeezy tube but not in a typical shape – more sleek and sophisticated. Our branding genius, JD of Calliope Studios, was working on a logo. I thought it would be nice to give SWAC its own identity – and to move away from purple packaging so that it stands out on a counter.

That was in progress – and coming along beautifully.

Our packaging engineer was on top of the lab, managing the go-between with the vendor making our boxes and the “love note” inserts, the people who shrink wrap the glosses and pack them in shipping boxes which eventually are delivered to retailers. It was running smoothly. Finally.

But not so much financially.

In our road to finding investors – and by investors, we mean THE RIGHT investors, the kind who have the experience we lacked and the kind who could partner with us to create something bigger than we could on our own – we were near destitute.

Todd and I talked about putting up one of our his properties to get a loan and continue to finance the brand (at the rate we were going, we couldn’t even remotely expand, support major retail distribution properly and develop the next dozen products I was dying to create).

And it was when we were down to the final hour that it all came together – exactly as our psychic predicted.

I can go on but here’s the story via vlog!

Stay tuned…

Mwah!

Karen

Purple Lab Creatrix