PURPLE BLAB

A few months ago, HSN asked us if we would design a holiday ornament to benefit St. Jude Children’s Research Hospital.

A. I would never say no to helping children
B. I will do anything HSN ever asks of me
C. As a Jew who never had the joy of her own tree, I was ecstatic!

This was our creation, thanks to Todd, who gets all the credit for the design.

Our original idea included scaffolding and crystals that streamed to the floor but Todd, being that he has experience with Christmas and building things, assured me that it would not work.

What I’ll wear on HSN is always the most stressful part of going on air for me. I can deal with the pressure of being on TV in front of what could be 10 million people. But the outfit, that’s another story. TV clothes are tricky. I can’t be as over the top as I am in real life (i.e. no million layers of accessories… no major hats… no feathers). I have to think colors, what will pop. And remember, the camera really does add 10 lbs.

I’ve been sharing what goes on behind the scenes when I’m at HSN but I want to give you a sense of how intense it really is.

This is what I see day in and day out while I’m there. Even in my dreams.

Imagine doing five shows over a 36 or 48 hour period. Now, I have to be at HSN in my green room two hours before each show so in essence, I’m there for 15 of those hours, not including the times I’m there for meetings in between.

After the 2a.m. HSN show, it was hard to sleep. I was on such an adrenaline (and Red Bull) rush, but I think I may have dozed off by 6a.m. or so.

The 2p.m. with Amy Morrison was amazing. It was my third time working with her and we have such a good connection. Love her!

I wore leopard print Derek Lam. Feminine. Flirty. Fun. But not too O.T.T. (over the top).

See a clip from the presentation below – and note: about 6:27 in, Jessica Harlow, the winner of the model search contest, is on! Yay Jess!

Those who know me know that I am not a night owl. I’m in bed by 10:30, never later than 11. So having a 2a.m. show is not easy for me. It takes an enormous amount of mental prep, not to mention sugar-free Red Bull (the only time I will have caffeine -I never drink any and I hate coffee).

Let’s just say, it took a long time in makeup to get me ready!

I’m just back from a five show stint on HSN and let me tell you – it’s so much easier the second time around.

Self portrait with Todd below – pre-show and pre-makeup!

First of all, I was A LOT less nervous having done this before. I felt more calm and like myself. I mean, I still had SOME nerves. I can’t lie. But I didn’t feel like I could have passed out at any moment.

First of all, I am horrified at long it’s been since I have blogged. Let’s just say that I’ve been in the midst of serious insanity.

We’re finally bringing back Love Your Thighs and Lychee Martini, two chic shades of Huge Lips Skinny Hips. Love Your Thighs is exotic coral and Lychee Martini, super sheer peach. And… Limo to Lobby (perfect pink) and Goji Berry Smoothie are on their way, too.

I’ll be debuting them on HSN. along with Pearlesque Show, our new silicone-free primer with a touch of crushed pearls and honey, in April. Click here to see when!

Back in January, when we did our speed dating event, HSN filmed me to make a little video called “Behind the Label.” It was shot in a corner of a room at the W Hoboken, overlooking the NYC skyline. Gorgeous.

This is the result – a quick look at the brand, a little about moi, and a lot of love. So happy with it. Thank you, HSN! You are amazing!

The best thing about partnering with HSN – I’m living my dream.

The down side - other people have something to say about it and not always so nice.

I don’t think every product is for every person. And I don’t expect the entire planet to live and die for Purple Lab, though I do wish they would! But I never quite expected to see some of the comments that have been popping up on forums and on my AOL blog, Beauty Blab.

One person said I looked like a short, fat Farrah Fawcett in my jumpsuit.

You don’t understand. I NEVER stay up late. I don’t go out. I don’t drink. I don’t do coffee. I like to be in bed NO later than 11p.m. When I heard I’d have a 2a.m. slot on HSN, I immediately panicked. How would I make it?

Lots of sugar-free Red Bull (I know it’s poison, but I had no choice). Lots!

First of all, for the slot, I got decked in purple Proenza Schouler sequins and skinny Current/Elliot jeans. Six inch heels go without saying. Hair, kind of Farrah’d out for the night.