PURPLE BLAB

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.

I have a pile of WWDs stacked up to my knees. I can’t quite find the time to go through them all but yesterday, I stopped dead in my work-tracks when I noticed the cover of Monday’s issue.

The makeup! I die! It was calling my name!

It was an image from Dior’s resort 2011 collection and the eye, which may be hard to really tell in the photo, was deeee-vine! A gray winged cat eye just below a pink liner that started at the corner of the eye by the nose.

We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!

The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).

I recently wrote about the Women in Need charity event. But what I didn’t share is the high drama look I gave my eyes, thanks to Lashionista Modelista (clearly, an addictive product for me!).

It’s super easy and here’s how to do it yourself:

When you do something like this, something that draws all the attention to your eyes, keep the rest of your look soft and neutral.

I’m totally a curly girl. I think I have straightened my hair twice in the last seven years. I just don’t feel like me when my mane is not a little bit unruly and wild.

I received a few emails, asking me how I do my curls. I’m flattered! So I thought I’d share my secret, which I can’t quite claim as my own because everything I know, I learned from Devachan, where I have been going to get my hair done for the past 13 years.

Did you see A Single Man, the Tom Ford film?

If not, RUN! Do not walk to the theater! It must been viewed on the silver screen. A breathtakingly stunning emotional story of a gay man in the 60s whose partner dies in a car crash, every moment is art directed to graphic perfection. And Julianne Moore’s makeup. No words! Beyond!

I sat down with Lashionista Modelista, Purple Lab’s peptide-packed liquid liner and tubing mascara duo, to recreate the look. Keep in mind – I really can’t pull it off the way Julianne can and the rest of me is not styled in a 60s vibe, but the eye makeup speaks for itself.

Start at the Hearst building – midtown and way, way west. Then head all the way east for a meeting at Meredith’s HQ. Back to hearst Then down and a little east for Conde Nast. Over to Meredith again before American Media. Oh yeah, Time Life Building was in there at some point. One more Conde Nast stop.

This is a close up of what we leave behind with each editor.

The security at all the buildings knew us by name today! Every time you go in, you give your ID, they call up and you get a pass to get in to the inner sanctuary. These are the remnants of the last 28 hours.

We have officially started a series of how-to videos. And this is our guide to the smokiest, sexiest, Tom Ford-worthy smoldering eye. Smokey, hot and haute, it will get you noticed where ever you go! Sexy, dramatic makeup at its best.

All you need is one product… Purple Lab’s Lashionista Modelista, a peptide protein-packed, conditioning liquid eye liner (with felt tip applicator) and tubing mascara in the shade After Dark (with diamond dust).

The spring runway – and even many fall runways – were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? So we put Ashley, one of our multi-tasking mavens, to the test and create the look herself.

Meet Ash:

She is an all-natural kind of girl to begin with (not to mention the most amazing singer ever – full on jazz vocals a la Norah Jones).

Armed with Silk Sheets luxe foundation infused with silk, Luxury Squared under-eye concealer and highlighter, collagen-packed Cheek Implants in Backstage Pass (ripe, delicious peach with golden undertones), Lashionista Modelista and Huge Lips Skinny Hips in Worship Kate, she turned herself into an exact replica of what Stella McCartney’s models looked like on the catwalk. (Love Stella, BTW.)

You know we have a new liquid liner/mascara duo called Lashionista Modelista. Both are full of growth-enhancing peptides and conditioner. And the shade After Dark has diamond dust in the liner (Modelista). You know I love a good diamond (I’m an Aries, after all).

We were insired by Bridget Bardot and did some playing on Friday to create the ultimate smokey eye look.

While After Dark is more black than bling, I wanted to bring out the sparkle of the diamonds and create a steel gray look worthy of Studio 54. Halston, not required.

Here’s the step by step: