After months of patiently waiting, it finally arrived. It arrived on an ordinary Thursday, when I least expected. When I first saw it I wasn’t quite sure it was it. It wasn’t until I saw those three words GUINNESS – WORLD – RECORD that I immediately knew. That’s right folks, Purple Lab is officially in the books as the record holder for the Largest Speed Dating Event in Guinness World Record History.
Guinness World Record!
Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.
So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.
I have been wanting to do kamakazi street-interviews with women for a long time and ask them questions inspired by Purple Lab products. Here’s what happened when we grabbed the camera and went to the one place we knew we’d find a hot bed of girls… The Tory Burch sample sale!
Mwah!
Karen
Purple Lab Creatrix
If you’ve never been to a major designer sample sale, it’s something out of the Discovery Channel wild kingdom shows – a stampede of starving lions chasing its prey. And the lines of hungry girls typically wrap the corner.
I sent the Purple Lab girls on a mission last week – crash DVF’s sample sale for some street team marketing. Here they are en route (thanks to Todd, who drove them).
Ashley was the fearless leader, a true alpha lioness. Here is her story!
You know we recently stormed the premiere, doing makeovers for those waiting in line. This is the video of how it all went down!
Thank you to Kendra Elise for putting this together!
On a side note, I caught the movie on Saturday and have some important things to say!
I loved the glamour of it all, the glossiness and eye candy, but a few things… eh.
Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!
Today we launch our look book (the cover image is above)!
So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.
The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.
Guess what we did yesterday? All the girls in the office and I went to the Sex & the City 2 world premiere. Sort of. Crashed is more like it. It was time for some serious guerilla marketing action at Radio City Music Hall.
Our girls dressed in their cute Purple Lab tees, skinny jeans, and one key accessory: retro style cigarette trays, wrapped in purple velvet and harnassed to their bodies. A moving beauty counter of products!
A close up of the trays:
I’ve been sharing what goes on behind the scenes when I’m at HSN but I want to give you a sense of how intense it really is.
This is what I see day in and day out while I’m there. Even in my dreams.
Imagine doing five shows over a 36 or 48 hour period. Now, I have to be at HSN in my green room two hours before each show so in essence, I’m there for 15 of those hours, not including the times I’m there for meetings in between.
After the 2a.m. HSN show, it was hard to sleep. I was on such an adrenaline (and Red Bull) rush, but I think I may have dozed off by 6a.m. or so.
The 2p.m. with Amy Morrison was amazing. It was my third time working with her and we have such a good connection. Love her!
I wore leopard print Derek Lam. Feminine. Flirty. Fun. But not too O.T.T. (over the top).
See a clip from the presentation below – and note: about 6:27 in, Jessica Harlow, the winner of the model search contest, is on! Yay Jess!
Those who know me know that I am not a night owl. I’m in bed by 10:30, never later than 11. So having a 2a.m. show is not easy for me. It takes an enormous amount of mental prep, not to mention sugar-free Red Bull (the only time I will have caffeine -I never drink any and I hate coffee).
Let’s just say, it took a long time in makeup to get me ready!
