PURPLE BLAB

I’m having a bad day. There. I said it.

You know I eat, sleep, and breathe Purple Lab and words cannot accurately express the passion I have for it. But it’s not always a fun glamorous party. If I’m to be honest, which is what this blog is about – a true look at everything that makes a brand – than I will tell you this…  Just because you’re on HSN doesn’t mean you’re rolling in it, especially when you’re building a brand and investing in product development.

Back in January, when we did our speed dating event, HSN filmed me to make a little video called “Behind the Label.” It was shot in a corner of a room at the W Hoboken, overlooking the NYC skyline. Gorgeous.

This is the result – a quick look at the brand, a little about moi, and a lot of love. So happy with it. Thank you, HSN! You are amazing!

Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.

The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.

This is the cute e-vite we did to get them on the books.

It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon! 

Sharon, Purple Lab rock star Communications Queen, managed to do something I cannot imagine anyone else in PR accomplishing.

She secured a placement (translation: a piece) in the new Cosmopolitan Magazine!

Now… the reason it was an amazing feat.

Here’s the story. Sharon pitched the beauty editor at the magazine in the fall, when we thought we’d have the product in question… Luvah, the sexiest 3D lip color (both a stain and a gloss in one compact) infused with Dong Quai (an ancient Chinese herb known as a libido stimulant), Ylang-Ylang (used as the floral remedy for sensuality), Vitamin E (a nourishing antioxidant), vanilla mint scent (the better to kiss you with, my dear), and a double plumper I call “Complex OO.”

My last post, I talked about how some of the negative remarks – not even on the products, but about me as a person – were hurtful and upsetting. I received so many beautiful comments that I am so thankful for – all full of support and appreciation.

And I have now fully, 1000000% let it all go.

No need to have that bring me down.

When I created Purple Lab, my first thought was all about women, to build a brand that could be aspirational and inspirational, to have fun, to laugh, to offer something with serious ingredients and a nice side of cheekiness, and most importantly, to empower.

Not a moment of rest since HSN went down. We’re in the midst of planning the next group of shows for the April, for which I’ll be bringing contest winner Jessica Harlow with me! (I’m meeting her this week  – so excited!)

Plus, the manic manufacturing phase for Pearlesque Show has begun. Below, a comp of the design for the componentry.

Sharon and I are furiosly planning PR and marketing – desk sides with the major magazines, adding content to the site, starting to shoot how-to videos, and a special initiative for Pearlesque Show’s launch (cannot give deets yet – but it will be fierce).

You don’t understand. I NEVER stay up late. I don’t go out. I don’t drink. I don’t do coffee. I like to be in bed NO later than 11p.m. When I heard I’d have a 2a.m. slot on HSN, I immediately panicked. How would I make it?

Lots of sugar-free Red Bull (I know it’s poison, but I had no choice). Lots!

First of all, for the slot, I got decked in purple Proenza Schouler sequins and skinny Current/Elliot jeans. Six inch heels go without saying. Hair, kind of Farrah’d out for the night.

This was the big show I was waiting for. Yes, I had already done a 9a.m. But that was kind of a warm up. The 8p.m. That was the real debut. It was where I put all of my energy as far as promotion is concerned.

The big moment, below, with Shannon Smith, the host!

A) I wore purple Lanvin with ruffle detail

B) See, ther are the red patent six inch heels again!

C) Do you see how short I am? After this, I started sitting on two pillows!

I know I’ve been MIA but between speed dating and our HSN launch, I’ve done nothing but eat, sleep, and breathe Purple Lab. Luckily, I love my job. It has been exciting to watch Karen and Todd grow the business. What an honor to be a part of it! (Next stop: real office!)

Anyway, here’s what I was doing while Karen was in Florida for HSN. For those of you who attended the Purple Lab HSN launch party at Meet in NYC last Thursday, whether in person or on Skype or Twitter, you know it was a blast.

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.