PURPLE BLAB

I know I’ve been MIA but between speed dating and our HSN launch, I’ve done nothing but eat, sleep, and breathe Purple Lab. Luckily, I love my job. It has been exciting to watch Karen and Todd grow the business. What an honor to be a part of it! (Next stop: real office!)

Anyway, here’s what I was doing while Karen was in Florida for HSN. For those of you who attended the Purple Lab HSN launch party at Meet in NYC last Thursday, whether in person or on Skype or Twitter, you know it was a blast.

Definition: Party in a box (noun) - A package you send someone that is full of must-have ingredients for the receiver to host a party.

For the Purple Lab HSN launch, I am sending 30 friends – a mix of  mom, beauty and lifestyle bloggers, family, friends, the genius Harvard girls (they’re still seniors) who started Her Campus, who organized screenings on six college campuses.

Above, the inside of ours.

It contains:

Our products: Cheek Implants, Huge Lips Skinny Hips, Luvah, Luxury Squared, Silk Sheets. 

The event last week was a smash hit, I have to say! Before I go on, I have to give serious props to Sharon, Purple Lab’s Communications Director. She executed every ounce of this event, from the signage to the sponsors to the layout to the organization to the registration to the gift bags to the… you get the point.

We had to be very careful about letting in ONLY the ones who registered because of fire hazards – God forbid something went wrong! And it pained every ounce of my being to have to turn some away (we did offer them a drink from our bar and suggested they stay because so many singles would mingle after).

I am just coming up for air now. Friday’s speed dating event is still kind of a blur and before I can recuperate, I am on the HSN bandwagon, putting together all of the initiatives behind the launch.

Before I go there, let’s get to the day of… the manic circus mayhem!

Sharon and crew spent about 18 hours assembling gift bags, making signage (and by making signage, I literally mean printing, cutting, and pasting on posterboard – the things you do when you’re on a budget) and arranging the room so that the chairs were in horizontal rows and each dater would have pen and paper for note-taking and Dentyne for fresh date breath.   

Getting in the mood to find your Luvah?

Yeah, I thought so!

As we get ready for our speed dating soiree, hosted by Steve Ward, we’re putting together the ultimate playlist for you and your new luvah, who you will hopefully meet at W Hoboken tonight!

Your ipod will thank me!

Downloads for love:

Lately by Massive Attack for some dark, raw after dark action

Wandering Star by Portishead = delicious downbeats with a sultry edge

Venus by Air is totally cool French pop and the kind of think Sofia Coppola digs

T minus three days until Purple Lab’s attempt to break the world record for the largest speed dating event in history. It’s on!

<—— The W Hoboken floor plan/schematics  for the event, which shows how and where everythign will be set up. Sharon and Tiffany were there the other day for a walk through, which we Twitcam’d in case you want an inside glimpse.

There will be 20 Purple Lab peeps (all of whom are generously lending a hand because, clearly, we don’t have that many employees) working the event, from registration to seating escorts to bouncers (Todd will be one so don’t mess with him!). We’re prepping for some serious Steve Ward luvin’ crashers!

4 days until Purple Lab’s World’s Largest Speed Dating Event goes down at the W Hoboken! So I hope you daters out there are getting ready to find your Luvah. As Pat Benetar wisely said, love is a battlefield, so you best be prepared with the ultimate dating tools!

<—- Luvah, a lip stain and matching pearly gloss in one chic, petite compact is called the “ultimate dating tool” because it is formulated with ancient Chinese herbs known to be aphrodesiacs (Dong Quai), Complex OO (two plumpers), Ylang-Ylang, another floral libido remedy, and vanilla/mint for good make out breath.

Next Friday just may be the day you find your Luvah (girls, that’s not only in a man but also with our new product, Luvah, which you’ll get to road test at our speed dating event at the W Hoboken).

<—– Todd, my Luvah!

Yesterday, I posted some relationship tips from our event host, Master Matchmaker Steve Ward (VH-1’s Tough Love). As you gear up to speed date to love, I bring you more of his sage advice.

PL: What is the worst thing you can do while speed dating?

SW: Don’t be negative.

You may know that Friday of next week is attempt to break the world record for the largest speed dating event as we launch the new lip product, Luvah, the ultimate dating tool (it’s a cute purple compact with a lip stain and matchy gloss, laced with Dong Quai and two plumpers called “Complexx OO”).  Steve Ward, Master Matchmaker and host of VH-1’s Tough Love is hosting.

Anyway, had a little chat with Mr. Ward. (BTW, I cannot tell you how many girls who registered for the event have asked if he’s single. For the record, he’s not and his girlfriend WILL be using Luvah!)

We are INSANE here in the office as we prep for our speed dating event, hosted by master matchmaker Steve Ward at W Hoboken. INSANE! The email box is overflowing with date-ready girls (thank you, our XX-Chromosomal friends!) and the wait list is growing by the second! And some of my personal friends can’t get in now because we’re at capacity. 

This is literally what Sharon looks like in her overwhelmed moments!

I think that a ton will drop off on the day of – they always do. So we have a big wait list going.