PURPLE BLAB

The spring runway – and even many fall runways – were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? So we put Ashley, one of our multi-tasking mavens, to the test and create the look herself.

Meet Ash:

She is an all-natural kind of girl to begin with (not to mention the most amazing singer ever – full on jazz vocals a la Norah Jones).

Armed with Silk Sheets luxe foundation infused with silk, Luxury Squared under-eye concealer and highlighter, collagen-packed Cheek Implants in Backstage Pass (ripe, delicious peach with golden undertones), Lashionista Modelista and Huge Lips Skinny Hips in Worship Kate, she turned herself into an exact replica of what Stella McCartney’s models looked like on the catwalk. (Love Stella, BTW.)

Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.

The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.

This is the cute e-vite we did to get them on the books.

It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon! 

Sharon, Purple Lab rock star Communications Queen, managed to do something I cannot imagine anyone else in PR accomplishing.

She secured a placement (translation: a piece) in the new Cosmopolitan Magazine!

Now… the reason it was an amazing feat.

Here’s the story. Sharon pitched the beauty editor at the magazine in the fall, when we thought we’d have the product in question… Luvah, the sexiest 3D lip color (both a stain and a gloss in one compact) infused with Dong Quai (an ancient Chinese herb known as a libido stimulant), Ylang-Ylang (used as the floral remedy for sensuality), Vitamin E (a nourishing antioxidant), vanilla mint scent (the better to kiss you with, my dear), and a double plumper I call “Complex OO.”

You know we have a new liquid liner/mascara duo called Lashionista Modelista. Both are full of growth-enhancing peptides and conditioner. And the shade After Dark has diamond dust in the liner (Modelista). You know I love a good diamond (I’m an Aries, after all).

We were insired by Bridget Bardot and did some playing on Friday to create the ultimate smokey eye look.

While After Dark is more black than bling, I wanted to bring out the sparkle of the diamonds and create a steel gray look worthy of Studio 54. Halston, not required.

Here’s the step by step:

Not a moment of rest since HSN went down. We’re in the midst of planning the next group of shows for the April, for which I’ll be bringing contest winner Jessica Harlow with me! (I’m meeting her this week  – so excited!)

Plus, the manic manufacturing phase for Pearlesque Show has begun. Below, a comp of the design for the componentry.

Sharon and I are furiosly planning PR and marketing – desk sides with the major magazines, adding content to the site, starting to shoot how-to videos, and a special initiative for Pearlesque Show’s launch (cannot give deets yet – but it will be fierce).

You don’t understand. I NEVER stay up late. I don’t go out. I don’t drink. I don’t do coffee. I like to be in bed NO later than 11p.m. When I heard I’d have a 2a.m. slot on HSN, I immediately panicked. How would I make it?

Lots of sugar-free Red Bull (I know it’s poison, but I had no choice). Lots!

First of all, for the slot, I got decked in purple Proenza Schouler sequins and skinny Current/Elliot jeans. Six inch heels go without saying. Hair, kind of Farrah’d out for the night.

This was the big show I was waiting for. Yes, I had already done a 9a.m. But that was kind of a warm up. The 8p.m. That was the real debut. It was where I put all of my energy as far as promotion is concerned.

The big moment, below, with Shannon Smith, the host!

A) I wore purple Lanvin with ruffle detail

B) See, ther are the red patent six inch heels again!

C) Do you see how short I am? After this, I started sitting on two pillows!

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.

February 18th, 5a.m., I woke up in a pool of sweat. In four hours, I was about to be on HSN for the first time. I couldn’t even recall the name of my foundation! And my heart sounded like a bass at a Motley Crue concert.

Everything I had worked for was about to come to fruition.

What if it failed?

Two hours before I was to hear Matt, the producer, say, ”Action,” I was in the green room, getting primped with the models.

I haven’t had the time to really delve into things the way I want to but I plan to dish this weekend.

Until then, I thought I’d pick up where I left off… training!

The day before the show, I met with Bob and Chelsea of Bob Circosta Communications,  who are not only billion dollar HSN on air guests and brands themselves but also school newbies like moi.

Chelsea literally played host, filmed me, and then we critiqued. This was in front of Temptalia, who was there to report on it all. No pressure!