What I’ll wear on HSN is always the most stressful part of going on air for me. I can deal with the pressure of being on TV in front of what could be 10 million people. But the outfit, that’s another story. TV clothes are tricky. I can’t be as over the top as I am in real life (i.e. no million layers of accessories… no major hats… no feathers). I have to think colors, what will pop. And remember, the camera really does add 10 lbs.
Told to you by Purple Lab’s one and only male intern, Vinnie…
When I first heard that I would be able to attend the second speed dating event taking place at the W Hoboken, I was immediately filled with anticipation. This was due the fact that I’ve been interning with Purple Lab since mid-June and I’ve heard countless stories about the FAMOUS Purple Lab Speed Dating event. I was also present upon the arrival of the Guinness World Record certificate in the mail, which managed to evoke a serious amount of excitement in the office.
After months of patiently waiting, it finally arrived. It arrived on an ordinary Thursday, when I least expected. When I first saw it I wasn’t quite sure it was it. It wasn’t until I saw those three words GUINNESS – WORLD – RECORD that I immediately knew. That’s right folks, Purple Lab is officially in the books as the record holder for the Largest Speed Dating Event in Guinness World Record History.
Guinness World Record!
Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.
So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.
If you’ve never been to a major designer sample sale, it’s something out of the Discovery Channel wild kingdom shows – a stampede of starving lions chasing its prey. And the lines of hungry girls typically wrap the corner.
I sent the Purple Lab girls on a mission last week – crash DVF’s sample sale for some street team marketing. Here they are en route (thanks to Todd, who drove them).
Ashley was the fearless leader, a true alpha lioness. Here is her story!
Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!
Today we launch our look book (the cover image is above)!
So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.
The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.
Guess what we did yesterday? All the girls in the office and I went to the Sex & the City 2 world premiere. Sort of. Crashed is more like it. It was time for some serious guerilla marketing action at Radio City Music Hall.
Our girls dressed in their cute Purple Lab tees, skinny jeans, and one key accessory: retro style cigarette trays, wrapped in purple velvet and harnassed to their bodies. A moving beauty counter of products!
A close up of the trays:
I have a pile of WWDs stacked up to my knees. I can’t quite find the time to go through them all but yesterday, I stopped dead in my work-tracks when I noticed the cover of Monday’s issue.
The makeup! I die! It was calling my name!
It was an image from Dior’s resort 2011 collection and the eye, which may be hard to really tell in the photo, was deeee-vine! A gray winged cat eye just below a pink liner that started at the corner of the eye by the nose.
Those who know me know that I am not a night owl. I’m in bed by 10:30, never later than 11. So having a 2a.m. show is not easy for me. It takes an enormous amount of mental prep, not to mention sugar-free Red Bull (the only time I will have caffeine -I never drink any and I hate coffee).
Let’s just say, it took a long time in makeup to get me ready!
We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!
The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).
