PURPLE BLAB

Attention Fashionistas!

As you know, Purple Lab is extremely inspired by fashion, hence our creme blush, Cheek Implants in Six Inch Heels and our Huge Lips Skinny Hips lip gloss in Red Sole!

To celebrate the launch of our new foundation, Silk Sheets, we partnered with Chictopia, the ultimate destination for style-obsessed clothes horses (me being one of them) to launch the “Foundation of Style” contest.

We know that every girl has those key items that make up their Foundation of Style, be it your go to shoes that are impossible to walk in (walking is so overrated!) or a fedora, made chic by adding a broach, feather, or a crystal necklace around the base.

If you are not yet familiar with @MsAmandaGreene or @LALupus Lady you must get to know her. now. She is the sweetest, kindest and spunkiest gal in Los Angeles, not to mention a huge advocate for raising awareness of Lupus (and Purple Lab)! Amanda has been a loyal Purple Lab customer and friend of our brand since our launch.

Here is Amanda’s entry to one of our Brickfish contests.

She hosted a Purple Lab on HSN Screening Party!

Amanda recently traveled to New York City and wanted to make it memorable – including an experience with Purple Lab. So, here is what happened. As told to me…

What I’ll wear on HSN is always the most stressful part of going on air for me. I can deal with the pressure of being on TV in front of what could be 10 million people. But the outfit, that’s another story. TV clothes are tricky. I can’t be as over the top as I am in real life (i.e. no million layers of accessories… no major hats… no feathers). I have to think colors, what will pop. And remember, the camera really does add 10 lbs.

Told to you by Purple Lab’s one and only male intern, Vinnie…

When I first heard that I would be able to attend the second speed dating event taking place at the W Hoboken, I was immediately filled with anticipation. This was due the fact that I’ve been interning with Purple Lab since mid-June and I’ve heard countless stories about the FAMOUS Purple Lab Speed Dating event. I was also present upon the arrival of the Guinness World Record certificate in the mail, which managed to evoke a serious amount of excitement in the office.

If you’ve never been to a major designer sample sale, it’s something out of the Discovery Channel wild kingdom shows – a stampede of starving lions chasing its prey. And the lines of hungry girls typically wrap the corner.

I sent the Purple Lab girls on a mission last week – crash DVF’s sample sale for some street team marketing. Here they are en route (thanks to Todd, who drove them).

Ashley was the fearless leader, a true alpha lioness. Here is her story!

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.

Guess what we did yesterday? All the girls in the office and I went to the Sex & the City 2 world premiere. Sort of. Crashed is more like it. It was time for some serious guerilla marketing action at Radio City Music Hall.

Our girls dressed in their cute Purple Lab tees, skinny jeans, and one key accessory: retro style cigarette trays, wrapped in purple velvet and harnassed to their bodies. A moving beauty counter of products!

A close up of the trays:

We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!

The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).

I recently wrote about the Women in Need charity event. But what I didn’t share is the high drama look I gave my eyes, thanks to Lashionista Modelista (clearly, an addictive product for me!).

It’s super easy and here’s how to do it yourself:

When you do something like this, something that draws all the attention to your eyes, keep the rest of your look soft and neutral.

First of all, I am horrified at long it’s been since I have blogged. Let’s just say that I’ve been in the midst of serious insanity.

We’re finally bringing back Love Your Thighs and Lychee Martini, two chic shades of Huge Lips Skinny Hips. Love Your Thighs is exotic coral and Lychee Martini, super sheer peach. And… Limo to Lobby (perfect pink) and Goji Berry Smoothie are on their way, too.

I’ll be debuting them on HSN. along with Pearlesque Show, our new silicone-free primer with a touch of crushed pearls and honey, in April. Click here to see when!