PURPLE BLAB

You don’t understand. I NEVER stay up late. I don’t go out. I don’t drink. I don’t do coffee. I like to be in bed NO later than 11p.m. When I heard I’d have a 2a.m. slot on HSN, I immediately panicked. How would I make it?

Lots of sugar-free Red Bull (I know it’s poison, but I had no choice). Lots!

First of all, for the slot, I got decked in purple Proenza Schouler sequins and skinny Current/Elliot jeans. Six inch heels go without saying. Hair, kind of Farrah’d out for the night.

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.

February 18th, 5a.m., I woke up in a pool of sweat. In four hours, I was about to be on HSN for the first time. I couldn’t even recall the name of my foundation! And my heart sounded like a bass at a Motley Crue concert.

Everything I had worked for was about to come to fruition.

What if it failed?

Two hours before I was to hear Matt, the producer, say, ”Action,” I was in the green room, getting primped with the models.

I got to Florida yesterday morning and went right to a go-see. Still needed to find one more model, someone in her 50s and the one I found – LOVE! Sweet, beautiful, poised, sassy with a fun sparkle to her energy. It is all coming together.

HSN, here I come! And ALL of the new products are now on their site at special debut introductory prices. My heart is pounding so hard, you’d think I had a base in my chest cavity.

When I was at HSN on Monday and Tuesday, I got the whole behind the scenes look. It is fascinating.

One of our girls getting made up with Luxury Squared in the hot seat in the “Before & After Room,” which means that there is one room just for B&As!

When we shot our models, we worked in the studio space with the most macked-out equipment and super-duper lighting. Jesse, the photographer reminded me of Ed Norton.

Monday, I jetted to Tampa, which Amber of beautybloggingjunkie.com calls “Glampa” (wish I could take credit for that moniker) for a two day of nonstop HSN prep, which began with a cattle casting call for our before and after shoots.  (Amber and me, in front of the building with all the studios – it’s a massive operation there with more buildings than the Upper East Side).

100 women showed up for our “go-see.” I can’t lie. I felt a little bit like Tyra on America’s Next Top Model.

You know those quick 30 second spots you see on HSN?

Well, I just filmed mine the other day (I had a bunch of photos, too, but a camera-dropping incident lead to losing EVERYTHING!).

Eventually, I’ll have the real promo to share, but until then, I’ll recap with just words.

It was a blast, though I lost my phone on the way there which sent me in a panicked tizzy. I borrowed phones from everyone I could find, whether I knew them or not, to try to track down Blackberry. I swear, it must be what it’s like to lose a knee cap – you don’t know how much you rely on it until it’s missing.

I have said this before but in case you missed it, I’ll say it again.

It took Todd and me two years to get Huge Lips Skinny Hips from our brain to shelves. With new partners behind us, a fantastic and experienced development team, it took five months – FIVE! – to create FIVE new products!

I can’t say it was easy and this time around, I wasn’t in the middle of manufacturing madness, which is a place I clearly do not belong. The ease of working with a team who knows exactly what they’re doing and has been doing this for more than thirty years is such a welcome change, I almost feel anxious because I’m not anxious.

First, check out ours (soft sell, subtle plug!), called Modelista, which has peptides for lash enhancement, conditioning ingredients like keratin to keep the lashes moist and nurtured, and… DIAMOND DUST for a little extra jzuujz (is that how you spell that?).

It has a felt tip pen, which makes it so much easier to apply. Like using a calligraphy pen. It’s smooth. It glides easily across the gentle skin of the eye lid. And it’s precise. Luvs!