PURPLE BLAB

We are INSANE here in the office as we prep for our speed dating event, hosted by master matchmaker Steve Ward at W Hoboken. INSANE! The email box is overflowing with date-ready girls (thank you, our XX-Chromosomal friends!) and the wait list is growing by the second! And some of my personal friends can’t get in now because we’re at capacity. 

This is literally what Sharon looks like in her overwhelmed moments!

I think that a ton will drop off on the day of – they always do. So we have a big wait list going.

Remember the contest we did a little while ago – to kiss and tell your Huge Lips Skinny Hips ID, choose a color you identify with, and share why?

Well, Corissa, the grand prize winner and a luvah of the Louboutins, came to New York from Indianapolis with her friend Morgan this past weekend.

This was her entry!

What I loved about it? She really got the spirit of the brand – the inspiration of the red soles, a Varga-type girl, mega-lips, the aspiration of Paris, the high fashion energy wtih a playful edge. And she got her content across the social media like nobody’s business (apparently, she posted on a book swapping forum! Go figure!).

Where were we last time I gave you the business building update (still trying to catch us up to current day and we’re so close, I can taste it).

It was summer. We were on the verge of leveraging one of Todd’s properties in Brooklyn to squeeze out some cash to continue funding Purple Lab’s further product development (there were 50 products in my head that I was itching to get out), production, and overall growth.

You know how I told you that you’d be hearing from the interns  multi-tasking mavens? Meet Cristina, an adorable blond who goes to NYU. She came on board a few months ago and if it’s up to me, she’s not going anywhere.

This is how she got her Purple Lab start!

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Where do I begin!? Well, first off, my name is Cristina and I’m a Multi-Tasking Maven for the beauty brand Purple Lab!

Of course, I wasn’t just handed such an honorable position. I had to use my connections and my go-getter personality to prove I was the best choice for Purple Lab. How, you ask?

So what happens when you unleash a Multi-Tasking Maven into the wild streets of New York City?

Her hair comes down and out comes an inner pole-dancing superstar!

Maven at work!

I tried, I loved, and I conquered the pole! I am now officially “Kitty Poledancer,” the pretty pink gloss shade of Huge Lips Skinny Hips that was inspired by Creatrix Karen’s favorite form of exercise (can you believe this was a job requirement?).

S Factor was exactly what I hoped for and nothing that I expected all wrapped up into one invigorating two-hour experience that left a kink in my neck (so worth it!) and some pep in my step saunter.  

Some of our friends have been asking us about our new colors – we do have them coming but to be honest, we’re having delays.

We have new components coming (we’re still reeling from the broken batch that was sent to us a while ago – please see my disaster series of blogs!). And it’s so frustrating because while we’re waiting, we’re literally sitting on batches (in large ginormous drums) of gloss!

The new shades are called Limo to Lobby, inspired by the clothes you sit in, the shoes you can’t walk in, and the fashion pieces made for nothing but stepping out of the limo and into the lobby.

In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer Karen Thorne. She said our lives would clear up – a huge level of stress would be released – by mid-summer.

It was in the stars, apparently. It was decided.

And it actually happened… just when we got down to our last $58.22!

Our heads were spinning.

We were developing SWAC,  scrounging for components (we did not go back to the original manufacturer who sent us the 30,000 damaged guys). We found a vendor who has really interesting packaging and clients whose products you definitely use (I am not sure if I’d be allowed to say who but let’s just say that their biggest one rhymes with Shack).

What is a social media chanteuse? It is Dee! That is literally her title on her Purple Lab business card. I met her on Twitter – she tweeted me that she was a “Glambassador” and linked me to her blog, The Candid Commentary. She wanted to cover Purple Lab. We met for mani pedi and it was love! She started working with me the following week and she oversees all things social media.

Dee, take it away…

True story: I spend about 70% of my time online.

That's me, the Social Media Chanteuse

Meet Tiffany!

She is a multi-tasking maven at Purple Lab and a vital part of the team. Her exact title: Communications Assistant. But she is really so much more.

I love her. And you will, too. Here she is…

Hello Purple Blabies!

Today we are going to jump into PR – and what the F it is. If you read my last post, you learned about one component of public relations, event planning. As the Communications Director, that is just one of the many hats I wear. So if you are thinking about getting into PR or just want do know what PR is (trust me, don’t be embarrassed I have been in the field for years and my parents still don’t really get it), today is your lucky day. Here’s the scoop:

First, let’s address the biggest question out there: