Are you watching that show Shark Tank?
Watching it is like a mirror image of my life – presenting a company to big wigs who can help make or break it. This is my own little version of it – without Barbara Corcoran!
Mwah!
Karen
Purple Lab Creatrix
Just want to pause for a minute to tell you about Sharon Hirsch.
She is Purple Lab’s Communications Director and she kicks ass!
She didn’t technically come into the picture on staff until late June, but I have known her – and been wanting to hire her – for over two years.
As we were YouTubing for some new vlogs, I took a call and Sharon jumped in (BTW, she currently works in the living room at my mother-in-law’s bridge table, sandwiched between the back of the sofa and the pole! Oh, the joy of a start-up!).
I was saying earlier that my other goal – after Scoop – was to be in Space.NK. In the UK – the prestige chain originated in London – it is “the” place to go for beauty. Sophisticated, Calvin Klein-esque, gleaming, modern, the store is a jewel box of faceted brands – and only about 60 well-edited ones.
The store was making a play for the US and opened two NYC stores and two outside of the city. Then there was their store-within-a-store deal with Bloomie’s. A friend of mine knew the founder, a very inspiring woman whose initials are (go figure) NK, and introduced us in an email.
Purple Lab was on its way – but homeless.
You can’t get any kind of media coverage on a product if there is no place to buy it. And that meant, work on the press kit but don’t print and go out there with it yet.. wait until I had a place to send people to buy.
Here’s the thing about retailing in today’s world.
The brick and mortar retail model has changed dramatically with the increase of the internet and the decrease of the economy. More people are buying online and on HSN and QVC, which used to be kind of low brow but has become cool, full of fabulousness.
