PURPLE BLAB

I know I’ve been MIA but between speed dating and our HSN launch, I’ve done nothing but eat, sleep, and breathe Purple Lab. Luckily, I love my job. It has been exciting to watch Karen and Todd grow the business. What an honor to be a part of it! (Next stop: real office!)

Anyway, here’s what I was doing while Karen was in Florida for HSN. For those of you who attended the Purple Lab HSN launch party at Meet in NYC last Thursday, whether in person or on Skype or Twitter, you know it was a blast.

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.

Thought I’d give you a quick sneak peak at the “warehouse,” which is a fancy way of saying where we are storing Purple Lab remnants. As we gear up for the HSN launch, the office apartment is overflowing with all things purple.

This is a view of the living room from the bedroom, where thare are typically many, many boxes (a.k.a. Sharon’s storage area) filled with lab samples, componentry we’re considering, tissue paper, letterhead, and currently, left over signage from the speed dating event.

You know that going on HSN was the ultimate goal from Day 1. It was why we went broke, why we took every risk, why we tuned out the naysayers, and why we keep on keepin’ on. (To get an alert when Purple Lab debuts, click here!)

I recently came back from a global marketing meeting in Tampa and performed presented to about 75 people. No pressure! Though I can’t lie – I do love talking about Purple Lab because it’s like a new mom talking about the bebe. I’m in love. Beyond words. And every product is my dream, something I would throw away whatever I’m already using for (I’m picky and I use some good stuff!).

After the hell of having 30,000 damaged components – and going through weeks upon weeks of debate with the manufacturer to replace them… missing shipping dates… losing the UK opportunity to star in 62 windows (and receiving a 13,000 pound bill for the screw up)… a whole lot of crying… an enormous dose of fear… thoughts of giving up… we had… finally… a moment of success!

In case you missed it, this picture shows you the kind of damage we had when we attempted to fill the components we didn’t know were cracked until we – well – tried to fill them!