PURPLE BLAB

Braniac. Athlete. Fashionista. Chef. We fell in love with her and warning – you probably will too!

Name: Katy Atlas
Blog: Sugarlaws

1. I have two dogs named Calvin and Coco. They’re half maltese, half poodle, and I’m pretty sure they’re the cutest creatures on earth.

2. My favorite television show is Buffy the Vampire Slayer. People used to say that I look like Sarah Michelle Gellar, which made me the happiest girl ever.

3. I was an English major, but I’m really good at math. I went all the way through multivariable calculus and linear algebra in college.

This Fashion Week, keep your eyes and ears open for the clicking of pink suede Dior heels, worn by this Human Resources Executive turned fashion, style, beauty expert. And, if you are nice to her, she may just show you Jennifer Garner’s high school yearbook picture.

Name: Kristin Booker
Blog: Fashion.Style.Beauty

1). The first time I walked into the tents at Mercedes-Benz Fashion Week was the first time that I can honestly say that I’ve been in love. You know that feeling where your heart beats really quickly, you can’t breathe and you feel like you’re falling? Yep, that was experience walking into the tents. It still happens every time I go back.

Don’t let her glossie brunette locks and saucy style fool you. This art history and Renaissance connoisseur will challenge you to a jump rope match and tell you Blake Lively’s secret to getting those long, glistening legs…

Name: Lindsey Calla
Blog: Saucy Glossie

1. I was captain of my High School lacrosse and field hockey teams.

2. I have a killer scar on my left knee from when I tore my ACL playing lacrosse in college. I didn’t completely finish my rehab so now my gait is slightly off…you can’t tell by looking at me but I can tell when the shoe heels on my right foot end up collapsing in.

Today marks a new weekly column on Purple Blab that will introduce you to the most stylish and chic bloggeratti of the moment. Each week, you will meet a new blogger and learn “25 Things You Didn’t Know,” until now!

Blog: Feels Like White Lightning
Name: Elizabeth Spiridakis

1. I have a lifelong intense fear of the lifesize blue whale hanging from the ceiling at the Museum of Natural History. Even now I can’t stand beneath it (my heart rate is quickening even as I type this, no joke!)

Told to you by Purple Lab’s one and only male intern, Vinnie…

When I first heard that I would be able to attend the second speed dating event taking place at the W Hoboken, I was immediately filled with anticipation. This was due the fact that I’ve been interning with Purple Lab since mid-June and I’ve heard countless stories about the FAMOUS Purple Lab Speed Dating event. I was also present upon the arrival of the Guinness World Record certificate in the mail, which managed to evoke a serious amount of excitement in the office.

After months of patiently waiting, it finally arrived. It arrived on an ordinary Thursday, when I least expected. When I first saw it I wasn’t quite sure it was it. It wasn’t until I saw those three words GUINNESS – WORLD – RECORD that I immediately knew. That’s right folks, Purple Lab is officially in the books as the record holder for the Largest Speed Dating Event in Guinness World Record History.

Guinness World Record!

Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.

So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.

I have been wanting to do kamakazi street-interviews with women for a long time and ask them questions inspired by Purple Lab products. Here’s what happened when we grabbed the camera and went to the one place we knew we’d find a hot bed of girls… The Tory Burch sample sale!

Mwah!

Karen

Purple Lab Creatrix

You know we recently stormed the premiere, doing makeovers for those waiting in line. This is the video of how it all went down!

Thank you to Kendra Elise for putting this together!

On a side note, I caught the movie on Saturday and have some important things to say!

I loved the glamour of it all, the glossiness and eye candy, but a few things… eh.

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.