What I’ll wear on HSN is always the most stressful part of going on air for me. I can deal with the pressure of being on TV in front of what could be 10 million people. But the outfit, that’s another story. TV clothes are tricky. I can’t be as over the top as I am in real life (i.e. no million layers of accessories… no major hats… no feathers). I have to think colors, what will pop. And remember, the camera really does add 10 lbs.
Told to you by Purple Lab’s one and only male intern, Vinnie…
When I first heard that I would be able to attend the second speed dating event taking place at the W Hoboken, I was immediately filled with anticipation. This was due the fact that I’ve been interning with Purple Lab since mid-June and I’ve heard countless stories about the FAMOUS Purple Lab Speed Dating event. I was also present upon the arrival of the Guinness World Record certificate in the mail, which managed to evoke a serious amount of excitement in the office.
Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!
Today we launch our look book (the cover image is above)!
So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.
The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.
Guess what we did yesterday? All the girls in the office and I went to the Sex & the City 2 world premiere. Sort of. Crashed is more like it. It was time for some serious guerilla marketing action at Radio City Music Hall.
Our girls dressed in their cute Purple Lab tees, skinny jeans, and one key accessory: retro style cigarette trays, wrapped in purple velvet and harnassed to their bodies. A moving beauty counter of products!
A close up of the trays:
We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!
The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).
I recently wrote about the Women in Need charity event. But what I didn’t share is the high drama look I gave my eyes, thanks to Lashionista Modelista (clearly, an addictive product for me!).
It’s super easy and here’s how to do it yourself:
When you do something like this, something that draws all the attention to your eyes, keep the rest of your look soft and neutral.
First of all, I am horrified at long it’s been since I have blogged. Let’s just say that I’ve been in the midst of serious insanity.
We’re finally bringing back Love Your Thighs and Lychee Martini, two chic shades of Huge Lips Skinny Hips. Love Your Thighs is exotic coral and Lychee Martini, super sheer peach. And… Limo to Lobby (perfect pink) and Goji Berry Smoothie are on their way, too.
I’ll be debuting them on HSN. along with Pearlesque Show, our new silicone-free primer with a touch of crushed pearls and honey, in April. Click here to see when!
The spring runway – and even many fall runways – were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? So we put Ashley, one of our multi-tasking mavens, to the test and create the look herself.
Meet Ash:
She is an all-natural kind of girl to begin with (not to mention the most amazing singer ever – full on jazz vocals a la Norah Jones).
Armed with Silk Sheets luxe foundation infused with silk, Luxury Squared under-eye concealer and highlighter, collagen-packed Cheek Implants in Backstage Pass (ripe, delicious peach with golden undertones), Lashionista Modelista and Huge Lips Skinny Hips in Worship Kate, she turned herself into an exact replica of what Stella McCartney’s models looked like on the catwalk. (Love Stella, BTW.)
Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.
The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.
This is the cute e-vite we did to get them on the books.
It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon!
I got to Florida yesterday morning and went right to a go-see. Still needed to find one more model, someone in her 50s and the one I found – LOVE! Sweet, beautiful, poised, sassy with a fun sparkle to her energy. It is all coming together.
HSN, here I come! And ALL of the new products are now on their site at special debut introductory prices. My heart is pounding so hard, you’d think I had a base in my chest cavity.
