PURPLE BLAB

Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.

The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.

This is the cute e-vite we did to get them on the books.

It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon! 

I got to Florida yesterday morning and went right to a go-see. Still needed to find one more model, someone in her 50s and the one I found – LOVE! Sweet, beautiful, poised, sassy with a fun sparkle to her energy. It is all coming together.

HSN, here I come! And ALL of the new products are now on their site at special debut introductory prices. My heart is pounding so hard, you’d think I had a base in my chest cavity.

HSN is three days away! Three days. And the proof is on TV. The Guide in my cable, when I scrolled forward, shows Purple Lab on the line up! It’s real! It’s real!

I died when I saw this. Dead. On the floor! A corpse is actually writing this!

Saturday night, I went to a Fashion Week mixer, thrown by the fab Lianne Farbes of The Makeup Girl and Paul Baranda of Beyond Beauty Basics, and I saw my old intern, Lauren, who I would have loved to have hired but I had no salary money.

You may think Crisis Management PR is only relevant to publicists who represent celebrities like Lindsay Lohan, politicians like Elliot Spitzer and models like Kate Moss (our favorite who always comes out on top). Well, think again! Beauty publicists need to be schooled in Crisis Management PR too, right alongside Paris Hilton’s peeps.

Not sure who was hanging out on YouTube last Saturday night at 10pm, but I can tell you who was…me!

Purple Lab ran into a bit of a PR crisis two week ago after posting what we thought to be a successful Dayton, Ohio news segment featuring Huge Lips Skinny Hips.

Remember the contest we did a little while ago – to kiss and tell your Huge Lips Skinny Hips ID, choose a color you identify with, and share why?

Well, Corissa, the grand prize winner and a luvah of the Louboutins, came to New York from Indianapolis with her friend Morgan this past weekend.

This was her entry!

What I loved about it? She really got the spirit of the brand – the inspiration of the red soles, a Varga-type girl, mega-lips, the aspiration of Paris, the high fashion energy wtih a playful edge. And she got her content across the social media like nobody’s business (apparently, she posted on a book swapping forum! Go figure!).

Where were we last time I gave you the business building update (still trying to catch us up to current day and we’re so close, I can taste it).

It was summer. We were on the verge of leveraging one of Todd’s properties in Brooklyn to squeeze out some cash to continue funding Purple Lab’s further product development (there were 50 products in my head that I was itching to get out), production, and overall growth.

You know how I told you that you’d be hearing from the interns  multi-tasking mavens? Meet Cristina, an adorable blond who goes to NYU. She came on board a few months ago and if it’s up to me, she’s not going anywhere.

This is how she got her Purple Lab start!

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Where do I begin!? Well, first off, my name is Cristina and I’m a Multi-Tasking Maven for the beauty brand Purple Lab!

Of course, I wasn’t just handed such an honorable position. I had to use my connections and my go-getter personality to prove I was the best choice for Purple Lab. How, you ask?

So what happens when you unleash a Multi-Tasking Maven into the wild streets of New York City?

Her hair comes down and out comes an inner pole-dancing superstar!

Maven at work!

I tried, I loved, and I conquered the pole! I am now officially “Kitty Poledancer,” the pretty pink gloss shade of Huge Lips Skinny Hips that was inspired by Creatrix Karen’s favorite form of exercise (can you believe this was a job requirement?).

S Factor was exactly what I hoped for and nothing that I expected all wrapped up into one invigorating two-hour experience that left a kink in my neck (so worth it!) and some pep in my step saunter.  

Some of our friends have been asking us about our new colors – we do have them coming but to be honest, we’re having delays.

We have new components coming (we’re still reeling from the broken batch that was sent to us a while ago – please see my disaster series of blogs!). And it’s so frustrating because while we’re waiting, we’re literally sitting on batches (in large ginormous drums) of gloss!

The new shades are called Limo to Lobby, inspired by the clothes you sit in, the shoes you can’t walk in, and the fashion pieces made for nothing but stepping out of the limo and into the lobby.

In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer Karen Thorne. She said our lives would clear up – a huge level of stress would be released – by mid-summer.

It was in the stars, apparently. It was decided.

And it actually happened… just when we got down to our last $58.22!

Our heads were spinning.

We were developing SWAC,  scrounging for components (we did not go back to the original manufacturer who sent us the 30,000 damaged guys). We found a vendor who has really interesting packaging and clients whose products you definitely use (I am not sure if I’d be allowed to say who but let’s just say that their biggest one rhymes with Shack).