PURPLE BLAB

Braniac. Athlete. Fashionista. Chef. We fell in love with her and warning – you probably will too!

Name: Katy Atlas
Blog: Sugarlaws

1. I have two dogs named Calvin and Coco. They’re half maltese, half poodle, and I’m pretty sure they’re the cutest creatures on earth.

2. My favorite television show is Buffy the Vampire Slayer. People used to say that I look like Sarah Michelle Gellar, which made me the happiest girl ever.

3. I was an English major, but I’m really good at math. I went all the way through multivariable calculus and linear algebra in college.

I’ve been chomping at the bit, impatiently waiting for the release of Mockingjay, the third of the Suzanne Collinis fantasy sci-fi Hunger Games series.

And it’s out! I just ordered it, mandatory office reading, today!

If you haven’t read the series, you’re missing what may just be the best books ever written. It’s like Lost meets Gladiator – gripping, dangerous, violent, sweet at times, romantic at others, and completely addicting.

I poured through the first two books of the series in two days and I am not a fast reader. I just couldn’t put it down. And I need to share the love.

This Fashion Week, keep your eyes and ears open for the clicking of pink suede Dior heels, worn by this Human Resources Executive turned fashion, style, beauty expert. And, if you are nice to her, she may just show you Jennifer Garner’s high school yearbook picture.

Name: Kristin Booker
Blog: Fashion.Style.Beauty

1). The first time I walked into the tents at Mercedes-Benz Fashion Week was the first time that I can honestly say that I’ve been in love. You know that feeling where your heart beats really quickly, you can’t breathe and you feel like you’re falling? Yep, that was experience walking into the tents. It still happens every time I go back.

Don’t let her glossie brunette locks and saucy style fool you. This art history and Renaissance connoisseur will challenge you to a jump rope match and tell you Blake Lively’s secret to getting those long, glistening legs…

Name: Lindsey Calla
Blog: Saucy Glossie

1. I was captain of my High School lacrosse and field hockey teams.

2. I have a killer scar on my left knee from when I tore my ACL playing lacrosse in college. I didn’t completely finish my rehab so now my gait is slightly off…you can’t tell by looking at me but I can tell when the shoe heels on my right foot end up collapsing in.

What I’ll wear on HSN is always the most stressful part of going on air for me. I can deal with the pressure of being on TV in front of what could be 10 million people. But the outfit, that’s another story. TV clothes are tricky. I can’t be as over the top as I am in real life (i.e. no million layers of accessories… no major hats… no feathers). I have to think colors, what will pop. And remember, the camera really does add 10 lbs.

Today marks a new weekly column on Purple Blab that will introduce you to the most stylish and chic bloggeratti of the moment. Each week, you will meet a new blogger and learn “25 Things You Didn’t Know,” until now!

Blog: Feels Like White Lightning
Name: Elizabeth Spiridakis

1. I have a lifelong intense fear of the lifesize blue whale hanging from the ceiling at the Museum of Natural History. Even now I can’t stand beneath it (my heart rate is quickening even as I type this, no joke!)

It’s been a long time dream of mine to be in the business section of the New York Times, the ultimate authentication and validation for any entrepreneur. I have always visualized a big, splashy feature on how I built a business in a new, innovative way… perhaps that I sold it to a major company for unheard of amounts of money… maybe a little bit about it happening before I turn 40. And when I woke up yesterday morning, this is what I saw!

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.

When I was little, I told my mom that when I grew up, I wanted to find things and tell people about them. That’s part of the reason I became a journalist and one thing I miss about not being one now.

So I thought I’d take a moment to share what I’m totally crazy obsessed with at the moment. Below, my ten favorite things.

The Spanx Bras. OMG! Have you worn one yet? The most comfortable bra I have EVER worn. The material is like Wolford hosiery soft and is made so that the surface is totally smooth, no matter how tight your top is.

I’ve been sharing what goes on behind the scenes when I’m at HSN but I want to give you a sense of how intense it really is.

This is what I see day in and day out while I’m there. Even in my dreams.

Imagine doing five shows over a 36 or 48 hour period. Now, I have to be at HSN in my green room two hours before each show so in essence, I’m there for 15 of those hours, not including the times I’m there for meetings in between.