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<channel>
	<title>PURPLE BLAB &#187; Lip gloss</title>
	<atom:link href="http://www.purplelabnyc.com/purpleblab/tag/lip-gloss/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.purplelabnyc.com/purpleblab</link>
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			<item>
		<title>Purple Lab Quick Catch Up!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2010/04/07/purple-lab-quick-catch-up/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2010/04/07/purple-lab-quick-catch-up/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 21:20:26 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[HSN]]></category>
		<category><![CDATA[Huge Lips Skinny Hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Lashionista Modelista]]></category>
		<category><![CDATA[Purple Lab Products]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[liquid liner]]></category>
		<category><![CDATA[mascara]]></category>
		<category><![CDATA[Purple Lab]]></category>

		<guid isPermaLink="false">http://www.purplelabnyc.com/purpleblab/?p=1241</guid>
		<description><![CDATA[First of all, I am horrified at long it&#8217;s been since I have blogged. Let&#8217;s just say that I&#8217;ve been in the midst of serious insanity.
We&#8217;re finally bringing back Love Your Thighs and Lychee Martini, two chic shades of Huge Lips Skinny Hips. Love Your Thighs is exotic coral and Lychee Martini, super sheer peach. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F04%2F07%2Fpurple-lab-quick-catch-up%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F04%2F07%2Fpurple-lab-quick-catch-up%2F" height="61" width="51" /></a></div><p>First of all, I am horrified at long it&#8217;s been since I have blogged. Let&#8217;s just say that I&#8217;ve been in the midst of serious insanity.</p>
<p>We&#8217;re finally bringing back <strong>Love Your Thighs</strong> and <strong>Lychee Martini</strong>, two chic shades of <a href="http://www.purplelabnyc.com/products-huge-lips-skinny-hips">Huge Lips Skinny Hips</a>. Love Your Thighs is exotic coral and Lychee Martini, super sheer peach. And&#8230; <strong>Limo to Lobby</strong> (perfect pink) and <strong>Goji Berry Smoothie</strong> are on their way, too.</p>
<p>I&#8217;ll be debuting them on <a href="http://www.hsn.com/purplelab">HSN</a>. along with <strong>Pearlesque Show</strong>, our new silicone-free primer with a touch of crushed pearls and honey, in April. <a href="http://www.purplelabnyc.com/get-in-touch/hsn.html">Click here to see when</a>!</p>
<p>Oh! We&#8217;re also doing <a href="http://www.purplelabnyc.com/lashionista-modelista-eye-makeup-products/las-mod-after-dark">Lashionista Modelista</a> in a new color &#8211; midnight blue! A really rich navy called Modern Classic. The blue is so sophisticated and it really makes the whites of your eyes pop. </p>
<p>This is what it looks like on my skin. </p>
<p><a href="http://www.purplelabnyc.com/lashionista-modelista-eye-makeup-products/las-mod-after-dark"><img src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/04/lashionista-modelista-modern-classic-navy-purple-lab-300x225.jpg" alt="" title="lashionista-modelista-modern-classic-navy-purple-lab" width="300" height="225" class="aligncenter size-medium wp-image-1244" /></a></p>
<p>There are going to be three &#8211; yes three! &#8211; new products for July. The details are still hush-hush but I can tell you that one is an exfoliator (the best skin treatment before your makeup and it has amethysts!) and the other two are for the eyes (a primer and cream shadow but both with a twist &#8211; you&#8217;ll see). </p>
<p>There have been a billion passes as names &#8211; all of the ones I originally wanted are trademarked but it&#8217;s amazing how hitting a road block forces you to a better place. </p>
<p>Lab samples have been flying around the office. Been on a dozen new desk sides, thanks to Sharon, our killer PR princepesa. Figuring out things to do before HSN to promote our shows (look out for a contest on Closet Couture!). Planning a big look book photo shoot at the <del datetime="2010-04-06T20:46:51+00:00">apartment</del> office. </p>
<p>We&#8217;re shooting 20 different looks on ten friends and bloggers with photographer <a href="http://www.anaphoto.net/">Ana Schechter</a>. She is a genius with the camera. We&#8217;ll video behind the scenes action for fun! </p>
<p>I look so harried at the moment. I am so crazed that, get this, I had a ticket to go to Florida for Passover to see my family and Todd and I completely forgot about the flight. Literally just blanked. We thought we were going on Thursday but our ticket was for Wednesday and it took two days of nonstop airport stalking and double lay overs to get there! </p>
<p>But I&#8217;m coming back to life&#8230; and will have loads to share!</p>
<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
<div id="facebook_like"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F04%2F07%2Fpurple-lab-quick-catch-up%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:auto;"></iframe></div><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F04%2F07%2Fpurple-lab-quick-catch-up%2F&amp;linkname=Purple%20Lab%20Quick%20Catch%20Up%21">&nbsp;&nbsp;Share</a>]]></content:encoded>
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		<item>
		<title>Purple Lab in Cosmo Magazine!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2010/03/10/purple-lab-in-cosmo-magazine/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2010/03/10/purple-lab-in-cosmo-magazine/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 00:54:46 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Luvah]]></category>
		<category><![CDATA[Purple Lab Behind the Scenes]]></category>
		<category><![CDATA[Purple Lab PR]]></category>
		<category><![CDATA[Purple Lab Products]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[lip color]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[lip stain]]></category>
		<category><![CDATA[Purple Lab]]></category>

		<guid isPermaLink="false">http://www.purplelabnyc.com/purpleblab/?p=1124</guid>
		<description><![CDATA[Sharon, Purple Lab rock star Communications Queen, managed to do something I cannot imagine anyone else in PR accomplishing.
She secured a placement (translation: a piece) in the new Cosmopolitan Magazine!

Now&#8230; the reason it was an amazing feat.
Here&#8217;s the story. Sharon pitched the beauty editor at the magazine in the fall, when we thought we&#8217;d have [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F03%2F10%2Fpurple-lab-in-cosmo-magazine%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F03%2F10%2Fpurple-lab-in-cosmo-magazine%2F" height="61" width="51" /></a></div><p>Sharon, Purple Lab rock star Communications Queen, managed to do something I cannot imagine anyone else in PR accomplishing.</p>
<p>She secured a placement (translation: a piece) in the new Cosmopolitan Magazine!</p>
<p><a href="http://www.purplelabnyc.com/luvah-makeup-products"><img class="aligncenter size-medium wp-image-1128" title="purple-lab-in-cosmopolitan-magazine-sexiest-3D-lip-color" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/03/purple-lab-in-cosmopolitan-magazine-sexiest-3D-lip-color1-220x300.jpg" alt="" width="220" height="300" /></a></p>
<p>Now&#8230; the reason it was an amazing feat.</p>
<p>Here&#8217;s the story. Sharon pitched the beauty editor at the magazine in the fall, when we thought we&#8217;d have the product in question&#8230; <a href="http://www.purplelabnyc.com/luvah-makeup-products" target="_blank">Luvah</a>, the sexiest 3D lip color (both a stain and a gloss in one compact) infused with <a href="http://www.purplelabnyc.com/luvah-makeup/the-411.html" target="_blank">Dong Quai</a> (an ancient Chinese herb known as a libido stimulant), <a href="http://www.purplelabnyc.com/luvah-makeup/the-411.html" target="_blank">Ylang-Ylang</a> (used as the floral remedy for sensuality), Vitamin E (a nourishing antioxidant), vanilla mint scent (the better to kiss you with, my dear), and a double plumper I call &#8220;<a href="http://www.purplelabnyc.com/luvah-makeup/the-411.html" target="_blank">Complex OO</a>.&#8221;</p>
<p>They loved it.</p>
<p>Problem: Production delays.</p>
<p>When we first started working on Luvah, it was slated to launch by November (and you have to hit up the long lead magazines three, four, even five months in advance). At the time of Sharon&#8217;s outreach, there was no sample, but we were close.</p>
<p>Then Purple Lab biz dev got in the way.</p>
<p>Todd and I were in the midst of finalizing a deal with our now partners and this product took a back seat. In fact, everything took a back seat. And you know what, everything in my life is STILL taking a back seat to all things purple. But that&#8217;s another story.</p>
<p>We picked our product development back up soon after Cosmo called to request a sample. The issue &#8211; we had no sample. The lab was still finalizing at this point. And no amount of my begging and pleading and saying &#8220;It&#8217;s for Cosmooooo!&#8221; would do. You can&#8217;t rush a scientist.</p>
<p>We received &#8211; and approved &#8211; the base of the formula. The &#8220;base formula&#8221; is the actual product but without actives. The way it works with our lab is that you approve that and then they work with actives, which can change the formula but they now have a standard to meet.</p>
<p>Anyway, we sent Cosmo the sample. They loved the look and feel but it&#8217;s hard to write a piece when the product isn&#8217;t final. Impossible, actually.</p>
<p>The story was off. But Sharon persisted.</p>
<p>Days before the editors were about to close the issue, we got the sample &#8211; wtih actives. Just in time. What I love about Shar &#8211; she never gives up, not even for a second. She&#8217;s a little bulldog in a cute, petite package with flawless olive skin.</p>
<p>Then they wanted to shoot it. Another glitch: we only had the product in an ugly pot, not the actual packaging. Though we did have a sample of the packaging, so we photoshopped it</p>
<p>It wound up looking like a cartoon. We thought, for sure, the item would be cut. But it wasn&#8217;t.  &#8220;Don&#8217;t worry,&#8221; Sharon assured me, &#8220;it&#8217;ll happen.&#8221;</p>
<p>The piece hit newsstands yesterday! It didn&#8217;t have a photo, but still&#8230; we were in there under &#8220;His Picks&#8221; and <a href="http://www.purplelabnyc.com/luvah-makeup-products" target="_blank">Luvah</a> was called &#8220;lust-worthy lips.&#8221;</p>
<p>Damn straight!</p>
<p><a href="http://www.purplelabnyc.com/luvah-makeup-products"><img class="aligncenter size-full wp-image-1126" title="Luvpic_small" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/03/Luvpic_small.bmp" alt="" /></a></p>
<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
<div id="facebook_like"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F03%2F10%2Fpurple-lab-in-cosmo-magazine%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:auto;"></iframe></div><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F03%2F10%2Fpurple-lab-in-cosmo-magazine%2F&amp;linkname=Purple%20Lab%20in%20Cosmo%20Magazine%21">&nbsp;&nbsp;Share</a>]]></content:encoded>
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		<item>
		<title>Purple Lab Breaks the World Record!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2010/02/05/purple-lab-breaks-the-world-record/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2010/02/05/purple-lab-breaks-the-world-record/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:18:53 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[HSN]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Luvah]]></category>
		<category><![CDATA[Purple Lab Events]]></category>
		<category><![CDATA[Purple Lab Products]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[lip stain]]></category>
		<category><![CDATA[Makeup]]></category>
		<category><![CDATA[Purple Lab]]></category>
		<category><![CDATA[speed dating]]></category>
		<category><![CDATA[Steve Ward]]></category>
		<category><![CDATA[W Hoboken]]></category>

		<guid isPermaLink="false">http://www.purplelabnyc.com/purpleblab/?p=859</guid>
		<description><![CDATA[The event last week was a smash hit, I have to say! Before I go on, I have to give serious props to Sharon, Purple Lab&#8217;s Communications Director. She executed every ounce of this event, from the signage to the sponsors to the layout to the organization to the registration to the gift bags to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F02%2F05%2Fpurple-lab-breaks-the-world-record%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F02%2F05%2Fpurple-lab-breaks-the-world-record%2F" height="61" width="51" /></a></div><p><a href="http://www.purplelabnyc.com"><img class="alignleft size-medium wp-image-864" style="margin-left: 4px; margin-right: 4px;" title="Karen-Robinovitz-Steve-Ward" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/02/Karen-Robinovitz-Steve-Ward1-199x300.jpg" alt="Karen-Robinovitz-Steve-Ward" width="199" height="300" /></a>The event last week was a smash hit, I have to say! Before I go on, I have to give serious props to Sharon, <a href="http://www.purplelabnyc.com" target="_blank">Purple Lab&#8217;s</a> Communications Director. She executed every ounce of this event, from the signage to the sponsors to the layout to the organization to the registration to the gift bags to the&#8230; you get the point.</p>
<p>We had to be very careful about letting in ONLY the ones who registered because of fire hazards &#8211; God forbid something went wrong! And it pained every ounce of my being to have to turn some away (we did offer them a drink from our bar and suggested they stay because so many singles would mingle after).</p>
<p>Luckily no one threatened us with violence.</p>
<p>Sharon was overseeing the whole pre-party situation while I was in the green room, filming testimonials with the <a href="http://www.hsn.com/purplelab" target="_blank">HSN </a>crew. I asked random women to come and play with products and give their feedback for the camera, which you&#8217;ll be able to see on <a href="http://www.hsn.com/purplelab" target="_blank">HSN.com</a> as well as our debut shows, so please tune in!</p>
<p><a href="http://www.purplelabnyc.com"><img class="alignleft size-medium wp-image-866" style="margin-left: 4px; margin-right: 4px;" title="Purple-Lab-Speed-Dating-Jeannine-on-a-date" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/02/Purple-Lab-Speed-Dating-Jeannine-on-a-date1-300x201.jpg" alt="Purple-Lab-Speed-Dating-Jeannine-on-a-date" width="300" height="201" /></a>At 9:30, the event really kicked off. Steve and I made an entrance and announced the rules of speed dating on stage. Ejai from <a href="http://www.truesoundmusic.com" target="_blank">True Sound Music</a> busted out the sexy playlist.</p>
<p>&lt;&#8212;- my friend, Jeannine, who wrote about her night on her blog, <a href="http://www.beautysweetspot.com" target="_blank">Beauty Sweet Spot</a>.</p>
<p>The girls sat on one side of long tables and the guys, across from them. Every three minutes, a siren went off and the guys moved one seat to the right. &#8220;I never knew how long or how short three minutes could be,&#8221; one girl said, adding &#8220;it was long when the date was bad and short when it was good.&#8221;</p>
<p>Some matches were definitely made. I caught a couple making out after (thankfully, we provided <a href="http://www.dentyne.com" target="_blank">Dentyne </a>and <a href="http://www.purplelabnyc.com/luvah-makeup-products" target="_blank">Luvah </a>is scented with vanilla and mint!). See below, I caught them exchanging digits!<img class="alignleft size-medium wp-image-868" style="margin-left: 4px; margin-right: 4px;" title="Purple-Lab-speed-dating-a-match-is-made" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/02/Purple-Lab-speed-dating-a-match-is-made1-300x201.jpg" alt="Purple-Lab-speed-dating-a-match-is-made" width="300" height="201" /></p>
<p>But I can&#8217;t say that there were no glitches &#8211; what&#8217;s an event with 500 people without one?</p>
<p>Twenty minutes before take off, we sent two Purple Lab girls out to wrangle in some new guys &#8211; about 20 didn&#8217;t show up. All they had to say is &#8220;175 cute girls&#8230; free drinks&#8230; free food&#8230; 175 cute girls!&#8221;</p>
<p>The other oversight &#8211; as the guys moved to the right, the ones at the very end didn&#8217;t know where to go. We quickly remedied by sending our team to escort them to the other side of the room, but there was a moment of panic, I have to admit!</p>
<p><img class="alignleft size-medium wp-image-869" style="margin-left: 4px; margin-right: 4px;" title="Purple-Lab-speed-dating-handshakes" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/02/Purple-Lab-speed-dating-handshakes-300x201.jpg" alt="Purple-Lab-speed-dating-handshakes" width="300" height="201" />While I saw a few people get up and go to the bathroom in mid-date (is it me or is that rude? Couldn&#8217;t they hold it in for an hour?), I saw happy faces and lots of gloss application going on.</p>
<p>For the record: if any love matches are made, let me know. I will come do your makeup for your wedding!</p>
<p>As the crowd trickled out, I got down and dirty for clean-up. I brought sweats for the cause and chowed down on the left over brownies and cookies. One day, I&#8217;ll be able to afford an entire clean-up team!</p>
<p><a href="http://www.purplelabnyc.com/luvah-makeup-products"><img class="alignleft size-medium wp-image-870" style="margin-left: 4px; margin-right: 4px;" title="Karen-Robinovitz-Purple-Lab-Luvah" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/02/Karen-Robinovitz-Purple-Lab-Luvah1-300x201.jpg" alt="Karen-Robinovitz-Purple-Lab-Luvah" width="300" height="201" /></a></p>
<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
<p>with my Luvah!!!</p>
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		<item>
		<title>Purple Lab Talks Love with Steve Ward!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2010/01/23/purple-lab-talks-love-with-steve-ward/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2010/01/23/purple-lab-talks-love-with-steve-ward/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 15:57:14 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Luvah]]></category>
		<category><![CDATA[Purple Lab Events]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Purple Lab]]></category>
		<category><![CDATA[Steve Ward]]></category>

		<guid isPermaLink="false">http://www.purplelabnyc.com/purpleblab/?p=816</guid>
		<description><![CDATA[You may know that Friday of next week is attempt to break the world record for the largest speed dating event as we launch the new lip product, Luvah, the ultimate dating tool (it&#8217;s a cute purple compact with a lip stain and matchy gloss, laced with Dong Quai and two plumpers called &#8220;Complexx OO&#8221;).  Steve Ward, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F01%2F23%2Fpurple-lab-talks-love-with-steve-ward%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2010%2F01%2F23%2Fpurple-lab-talks-love-with-steve-ward%2F" height="61" width="51" /></a></div><p>You may know that Friday of next week is attempt to break the world record for the <a href="http://www.purplelabnyc.com/speeddating/ " target="_blank">largest speed dating event</a> as we launch the new lip product, <a href="http://www.purplelabnyc.com/luvah-makeup-products" target="_blank">Luvah</a>, the ultimate dating tool (it&#8217;s a cute purple compact with a lip stain and matchy gloss, laced with Dong Quai and two plumpers called <a href="http://www.purplelabnyc.com/luvah-makeup/the-411.html" target="_blank">&#8220;Complexx OO&#8221;</a>).  <a href="http://www.mastermatchmakers.com" target="_blank">Steve Ward</a>, Master Matchmaker and host of VH-1&#8217;s Tough Love is hosting.</p>
<p><a href="http://www.purplelabnyc.com/speeddating/"><img class="alignleft size-medium wp-image-819" title="SteveWard" src="http://www.purplelabnyc.com/purpleblab/wp-content/uploads/2010/01/SteveWard1-200x300.jpg" alt="SteveWard" width="200" height="300" /></a></p>
<p>Anyway, had a little chat with Mr. Ward. (BTW, I cannot tell you how many girls who registered for the event have asked if he&#8217;s single. For the record, he&#8217;s not and his girlfriend WILL be using Luvah!)</p>
<p>Here are his expert dating tips and dos and don&#8217;ts.</p>
<p>5 Do’s in Flirting:</p>
<ol>
<li>1. Smile.  Nothing let’s a person know you’re picking up what they’re putting down better than a smile.
<ol>
<li>2. Make eye contact.  Making and maintaining eye contact shows a person you’re focused, confident and interested in what they’re saying and doing.</li>
<li>3. Flatter.  There’s no clearer indication that you have a romantic interest in someone then by complimenting them.</li>
</ol>
</li>
</ol>
<p>4. Take charge.  Take the conversation where you want it to go.  If you expect him to call, give him your number.  But if you want to call him, demand his.</p>
<p>5. Act gracefully.  If he’s unavailable or uninterested maintain your poise and just pretend you never started flirting in the first place.</p>
<p> </p>
<p>Steve&#8217;s 5 Don’ts in Flirting:</p>
<p>1. Don’t make it obvious and flirt nonchalantly.  Subtle indications you’re attracted to someone are usually the most effective way of getting your point across tastefully.</p>
<p>2. Don’t stare.  It’s important to let the person know you’re interested in them, but it’s important not to make them uncomfortable as well.</p>
<p>3. Don’t overdo it.  A simple compliment will advance your efforts much farther than a fabricated pickup line.</p>
<p>4. Don’t flirt with others simultaneously.  It will confuse and bewilder anyone if you’re flirting with them and others at the same time.  Keep your eye on the prize.</p>
<p>5. Don’t feign interest.  For men flirting is often realized in hindsight.  If you flirt and feign he’ll feel you were just being nice in the first place.</p>
<p> </p>
<p>His number 1 &#8221;don&#8217;t&#8221; for dating?</p>
<p> <em>Don’t be negative.</em></p>
<p>Want more Q&amp;A with the Ward? Tune in next time when we talk more about the secrets to speed dating!</p>
<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
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		<title>Crisis Management PR &#8211; Believe it or not, even beauty brands who sell lip gloss need to be well-versed!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/11/20/crisis-management-pr-believe-it-or-not-even-beauty-brands-who-sell-lip-gloss-need-to-be-well-versed/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/11/20/crisis-management-pr-believe-it-or-not-even-beauty-brands-who-sell-lip-gloss-need-to-be-well-versed/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 00:37:42 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[Purple Lab Behind the Scenes]]></category>
		<category><![CDATA[Purple Lab PR]]></category>
		<category><![CDATA[Appetite Suppressant]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[Hoodia]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Makeup]]></category>
		<category><![CDATA[Purple Lab]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[You may think Crisis Management PR is only relevant to publicists who represent celebrities like Lindsay Lohan, politicians like Elliot Spitzer and models like Kate Moss (our favorite who always comes out on top). Well, think again! Beauty publicists need to be schooled in Crisis Management PR too, right alongside Paris Hilton’s peeps.
Not sure who was [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F20%2Fcrisis-management-pr-believe-it-or-not-even-beauty-brands-who-sell-lip-gloss-need-to-be-well-versed%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F20%2Fcrisis-management-pr-believe-it-or-not-even-beauty-brands-who-sell-lip-gloss-need-to-be-well-versed%2F" height="61" width="51" /></a></div><p><span style="font-size: 10pt; font-family: Arial;">You may think Crisis Management PR is only relevant to publicists who represent celebrities like Lindsay Lohan, politicians like Elliot Spitzer and models like Kate Moss (our favorite who always comes out on top). Well, think again! Beauty publicists need to be schooled in Crisis Management PR too, right alongside Paris Hilton’s peeps.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Not sure who was hanging out on <a href="http://www.youtube.com/user/PurpleLabNYC" target="_blank">YouTube</a> last Saturday night at 10pm, but I can tell you who was…me! </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Purple Lab ran into a bit of a PR crisis two week ago after posting what we thought to be a successful <a href="http://www.youtube.com/user/PurpleLabNYC#p/a/u/2/Qz3b9MR2RGY" target="_blank">D</a><a href="http://www.youtube.com/user/PurpleLabNYC#p/a/u/2/Qz3b9MR2RGY" target="_blank">ayton</a><a href="http://www.youtube.com/user/PurpleLabNYC#p/a/u/2/Qz3b9MR2RGY" target="_blank">, Ohio</a><a href="http://www.youtube.com/user/PurpleLabNYC#p/a/u/2/Qz3b9MR2RGY" target="_blank"> news segment featuring Huge Lips Skinny Hips</a><a href="http://www.youtube.com/user/PurpleLabNYC#p/a/u/2/Qz3b9MR2RGY" target="_blank">.</a></span><span style="font-size: 10pt; font-family: Arial;"><br />
</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><br />
The segment was a publicist&#8217;s dream – five minutes, brand exclusivity, visuals galore, and all positive reviews from credible sources. (Now if only the Today Show would catch on!) </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Because the segment only aired locally, we decided to share it with a larger audience by posting it on our social media outlets, one of them being <a href="http://www.youtube.com/user/PurpleLabNYC" target="_blank">YouTube</a>. </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><object type="application/x-shockwave-flash" style="width:448px;height:386px" data="http://www.youtube.com/v/Qz3b9MR2RGY&amp;hl=en&amp;fs=1"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="quality" value="best" /><param name="wmode" value="transparent" /><param name="movie" value="http://www.youtube.com/v/Qz3b9MR2RGY&amp;hl=en&amp;fs=1" /><param name="pluginspage" value="http://www.macromedia.com/go/getflashplayer" />If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get <a href="http://get.adobe.com/flashplayer/" target="_blank">Flash Player</a> from Adobe.</object><br/>
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<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Immediately, multiple viewers watched. An hour later, hundreds. By evening, thousands. P.S. with all of our fun, crazy antics &#8211; burlesque, pole dancing, runway lessons &#8211; THIS is the one that caught on! I mean&#8230; sumo&#8230; come on&#8230;</span><span style="font-size: 10pt; font-family: Arial;"> <a href="http://www.youtube.com/watch?v=8aGh61-KPI4" target="_blank">our bloggess friend Michelle Joni Lapidos took to the mat in hot pink Jimmy Choos! </a></span></p>
<p class="MsoNormal">Check out her &#8220;Sumo Choos&#8221;!</p>
<p class="MsoNormal"><img class="alignnone size-medium wp-image-573" title="sumo-choos" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/11/sumo-choos-225x300.jpg" alt="sumo-choos" width="225" height="300" /></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">As the viewership continued to grow, so did the comments – and they weren’t all positive. The Dayton Ohio ABC News decided to feature Huge Lips Skinny Hips after coming across a video review from the popular &#8211; and absolutely adorable - beauty guru, <a href="http://www.youtube.com/user/juicystar07" target="_blank">JuicyStar07</a> (a.k.a. Blair), who also happens to a friend of Purple Lab’s. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">We saw <a href="http://www.youtube.com/juicystar07" target="_blank">her channel</a> a few months ago and fell in love with her &#8211; her in that all-pink bedroom in Tennessee. She did the most amazing video. We never asked her to do it. It was totally organic; she didn&#8217;t <em>HAVE</em> make a vid just because we sent her a gloss. A million brands send her (and online influencers) products in the hopes that they&#8217;re cover it, no different than journalist/beauty editors/fashion editors, really. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Anyway, her seven minute video on us was just about the best thing I have ever seen! </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Karen and I reached out to her to say thank you &#8211; how could we not show our appreciation? And when she mentioned she&#8217;d be in NYC soon, we offered to take her for a mani pedi (we met her mom and sister, <a href="http://www.youtube.com/allthatglitters22" target="_blank">Elle</a>, too&#8230; they couldn&#8217;t be lovelier). </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">JuicyStar07 has become insanely popular over the past few months, which has caused some controversy amongst the YouTube community. Just like any celebrity, the more popular you become, the more people want to know about you. Think about it – no one cared who Kim Kardashian was until she was photographed all over the place with celebutante Paris Hilton. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Now, she has her own reality show and her career is booming. So are the tabloids over her on-again off-again relationship with Reggie Bush, her curves and the debate of whether she really dyed her hair platinum for that short stint over the summer (I totally think it was a wig). </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">So, as Blair’s career grew at full force, her fans wanted to know more about her. And everyone has opinions&#8230; no different than celebrities you read about in US. Fact is, she is smart and savvy and already making a career for herself. It&#8217;s sad that there are nay-sayers out there, but they&#8217;re out there all the time, so it&#8217;s part of life&#8230; and the media. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">That is where crisis management comes in. </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">As mentioned earlier, the comments began to roll in, in large amounts and our YouTube page became an open forum for JuicyStar07 haters, which is so not the place because A) Purple Lab has a great relationship with her and we don’t want anyone bashing our friends and B) No brand wants to see negative comments on their page.</span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">As the backlash grew, the comments grew deeper and I have to say meaner! Comments about Huge Lips Skinny Hips and our relationship with JuicyStar07 were expressed, and they weren’t pretty. People wanted to know, “Did we send her product for free,” “Why are we promoting weight loss,” “Do we bribe the media…” The list goes on&#8230; </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">1. We did send her a gloss</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">2. We did not pay or bribe her</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">3. We met her in person and took her for mani pedi</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">4. There was all sorts of comments about whether we did or did not buy her a Coach bag because she received one as a gift when we met&#8230; we did NOT purchase a Coach bag for her </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">About our brand:</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">1. We are NOT promoting weight loss or defining skinny</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">2. We are being fun and cheeky</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">3. Huge Lips Skinny Hips is meant to be a reminder &#8211; because of the Hoodia ingredient &#8211; to be healthy and mindful; appetite is often about the head, not the stomach (i.e. I&#8217;m eating now and I am full from lunch)</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">How did we handle the situation?</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">First of all, this is what I looked like:</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><img class="alignnone size-medium wp-image-574" title="sharon-angry" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/11/sharon-angry-300x224.jpg" alt="sharon-angry" width="300" height="224" /></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">We replied to everyone. We expressed our perspective to clear up the confusion. And we never deleted a comment &#8211; it&#8217;s not natural for everyone to only have glowing things to say and we&#8217;re so passionate about what we do here that we don&#8217;t feel like we should manipulate anything.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">That said, I want to outline the Do’s and Don’t of Crisis Management PR so you can learn how we handled the situation and what you can do if you find your brand (even if your brand is YOU) in a similar one.</span></p>
<p class="MsoNormal">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Do</span></strong><span style="font-size: 10pt; font-family: Arial;"> have an open dialogue. When someone posts a comment, whether positive or negative, respond to them. If the comment is positive, thank them for their support and make sure to personalize the comment each time, you don’t want it to come off like an automated response. If the comment is negative, again thank them for visiting your site (even though you don’t want to!) and attempt to clear the air – maybe they were misinformed about your brand, the situation, etc. A simple explanation could turn them into a supporter. Also, encourage them to learn more about your brand by visiting your website, Facebook page, etc. this way they will become well versed and educated about your brand and hopefully debunk any other rumors that are out their amongst consumers. Turn these people into brand advocates. </span></li>
</ul>
<p class="MsoNormal">
<p class="MsoNormal">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Don’t</span></strong><span style="font-size: 10pt; font-family: Arial;"> erase comments. This is a BIG don’t. By erasing comments, you quickly will lose credibility. As long as you follow the instructions above, it is ok for consumers to speak negatively about your product, because if you respond properly, you may change their opinion. In addition to losing credibility, consumers will become less trustworthy of your brand. They will know when comments are erased and will most likely call you out on it, which lets face it, is embarrassing!<span> </span></span></li>
</ul>
<p class="MsoNormal" style="margin-left: 0.25in;">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Don’t </span></strong><span style="font-size: 10pt; font-family: Arial;">let consumers bully you. Although you still want to be polite and treat each and every consumer with respect, stand up for your brand and your philosophy. But don&#8217;t engage in so much back and forth if what you&#8217;re saying is not putting someone at ease &#8211; sometimes, there&#8217;s just nothing you can do. But showing consumers how much you believe in what you&#8217;re about could encourage them to learn more about you and the brand, hopefully evoking an emotional connection. </span></li>
</ul>
<p class="MsoNormal">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Don’t</span></strong><span style="font-size: 10pt; font-family: Arial;"> get defensive. As I mentioned earlier, don’t let consumers bully you, but don’t bully them either! Remember these are the people who evidently control your brand’s destiny (and sales). The last thing you want to do is leave a bad taste in their mouth. Do not respond to consumers with an attitude and do not ever tell them they are wrong. To avoid coming off as defensive, be selective with your wording (i.e. don&#8217;t reply when you&#8217;re all worked up!). For example, instead of, “You are wrong,” respond with, “I am afraid you may be misinformed.”</span></li>
</ul>
<p class="MsoNormal">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Don’t</span></strong><span style="font-size: 10pt; font-family: Arial;"> change your story. And if you&#8217;re telling the truth, you won&#8217;t have to change your story (unless you&#8217;re a dirty politician &#8211; they put a whole new spin on things). Lay out the entire story from the beginning. Don’t leave anything out because most likely, those tiny, unmentioned details will surface eventually and that will only provoke more questions from consumers. </span></li>
</ul>
<p class="MsoNormal">
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Do</span></strong><span style="font-size: 10pt; font-family: Arial;"> craft a statement. As mentioned above, once you have your response, share it with consumers! After our fiasco, Karen filmed a video response that viewers could watch to get the story straight. Keep it short and sweet. The longer you speak the guiltier you may seem! </span></li>
</ul>
<p class="MsoNormal"><object type="application/x-shockwave-flash" style="width:448px;height:386px" data="http://www.youtube.com/v/r8LonL-qqRM&amp;hl=en&amp;fs=1"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="quality" value="best" /><param name="wmode" value="transparent" /><param name="movie" value="http://www.youtube.com/v/r8LonL-qqRM&amp;hl=en&amp;fs=1" /><param name="pluginspage" value="http://www.macromedia.com/go/getflashplayer" />If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get <a href="http://get.adobe.com/flashplayer/" target="_blank">Flash Player</a> from Adobe.</object><br/>
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<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">Do </span></strong><span style="font-size: 10pt; font-family: Arial;">act in a timely manner. Stay on top of the negative comments and respond as quickly as possibly. It may not always be at the most convenient time (i.e. Saturday night at 10am – did I mention I was at my Grandfather’s 90<sup>th</sup> birthday?) but it is so important. Don’t let more than an hour or so go by because the longer you let consumers rant and rave, the more gossip will appear. The last thing you want is supporters of your brand to read negative comments ignored by the brand, because they may start believing them! The sooner you address the negatives comments, the sooner you will clear up the misconceptions.</span></li>
</ul>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">In case you are wondering, our crisis has, at the moment, been averted. But, if you have any Crisis PR situations of our own and need advice, please email me at <a href="mailto:Sharon@PurpleLabNYC.com">Sharon@PurpleLabNYC.com</a></span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Mwah!</span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Sharon</span></p>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Communications Queen </span></p>
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		<title>It&#8217;s On&#8230; Almost!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/11/12/its-almost/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/11/12/its-almost/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 22:42:44 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Huge Lips Skinny Hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Hoodia]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Purple Lab]]></category>

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		<description><![CDATA[Where were we last time I gave you the business building update (still trying to catch us up to current day and we&#8217;re so close, I can taste it).
It was summer. We were on the verge of leveraging one of Todd&#8217;s properties in Brooklyn to squeeze out some cash to continue funding Purple Lab&#8217;s further [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F12%2Fits-almost%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F12%2Fits-almost%2F" height="61" width="51" /></a></div><p>Where were we last time I gave you the business building update (still trying to catch us up to current day and we&#8217;re so close, I can taste it).</p>
<p>It was summer. We were on the verge of leveraging one of Todd&#8217;s properties in Brooklyn to squeeze out some cash to continue funding Purple Lab&#8217;s further product development (there were 50 products in my head that I was itching to get out), production, and overall growth.</p>
<p>Just as we met with a big gun who was able to do the deal with us, we got THE CALL. The call we were waiting for and hoping for and praying for since day one&#8230; the call that would potentially end all stress, all suffering, all bankrupting (financially, emotionally, physically).</p>
<p>It was a call from a very well connected, beauty-entreched mogul who owned many a brand, has a family who has been in the industry for more years than I have been alive, and is very close with a major direct to consumer electronic sales company (i.e. TV &#8211; three letters&#8230; you do the math).</p>
<p>He was interested in creating a partnership &#8211; he does all back end (our weakness); we do all front end (our strength).</p>
<p>Just what the therapist ordered. Still, it&#8217;s a long way from a call to a signed legal document. But it was on&#8230; almost.</p>
<p>The story in detail is below!</p>
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<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
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		<title>The Multi Tasking Maven Title is Not Just Handed Over &#8211; You Have To Earn It!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/11/12/multi-tasking-maven-title-not-just-handed-over-you-have-earn/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/11/12/multi-tasking-maven-title-not-just-handed-over-you-have-earn/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 20:46:47 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[Purple Lab Behind the Scenes]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Purple Lab]]></category>

		<guid isPermaLink="false">http://purplelabnyc.com/purpleblab/?p=462</guid>
		<description><![CDATA[You know how I told you that you&#8217;d be hearing from the interns  multi-tasking mavens? Meet Cristina, an adorable blond who goes to NYU. She came on board a few months ago and if it&#8217;s up to me, she&#8217;s not going anywhere.
This is how she got her Purple Lab start!
***
Where do I begin!? Well, first [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F12%2Fmulti-tasking-maven-title-not-just-handed-over-you-have-earn%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F12%2Fmulti-tasking-maven-title-not-just-handed-over-you-have-earn%2F" height="61" width="51" /></a></div><p>You know how I told you that you&#8217;d be hearing from the <span style="text-decoration: line-through;">interns</span>  multi-tasking mavens? Meet Cristina, an adorable blond who goes to NYU. She came on board a few months ago and if it&#8217;s up to me, she&#8217;s not going anywhere.</p>
<p>This is how she got her Purple Lab start!</p>
<p>***</p>
<p>Where do I begin!? Well, first off, my name is Cristina and I’m a Multi-Tasking Maven for the beauty brand Purple Lab!</p>
<p><img class="alignnone size-medium wp-image-464" title="blogpic1" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/11/blogpic1-180x300.jpg" alt="blogpic1" width="180" height="300" /></p>
<p>Of course, I wasn’t just handed such an honorable position. I had to use my connections and my go-getter personality to prove I was the best choice for Purple Lab. How, you ask?</p>
<p>My first encounter with the lovely ladies of Purple Lab was through a friend- Kirby Marzec, editor and journalist for fashion and beauty blog <a href="http://www.fashionindie.com" target="_blank">Fashion Indie</a>.  (Karen, the Creatrix, first met Kirby at the <a href="http://www.youtube.com/purplelabnyc#p/u/26/HLQSpkjT8hg" target="_blank">Runway Class</a> she hosted with model booking guru Drew Linehan.)</p>
<p>Sharon, the Communications Director for Purple Lab, asked Kirby if she had any fun, responsible friends who were looking for an intriguing marketing internship. Guess who Kirby emailed!?</p>
<p>I automatically reached out to Sharon. We lunched. We talked. I worked my magic. Sharon fell in love with me, of course!</p>
<p>A professional yet fun demeanor and a sharp resume later,  I had an official interview with Karen!</p>
<p>This was where it counted&#8230; what did I have that no other responsible, smart, and sassy intern did not?  Here it comes… a huge connection on the set of <a href="http://www.cwtv.com/shows/gossip-girl" target="_blank">Gossip Girl</a>, not to mention a close friendship with Richard Avedon’s grandson (Richard is Karen&#8217;s favorite photograher).</p>
<p>Let the schmoozing begin! I am lucky enough to know the sound mixer for Gossip Girl, so I promised to do whatever it took to get <a href="http://purplelabnyc.com/" target="_blank">Huge Lips Skinny Hips</a> into the hands of the two leading ladies, <a href="http://blogs.the217.com/awkwardcity/files/2007/12/blake_lively.jpg" target="_blank">Blake Lively </a>and <a href="http://images.buddytv.com/articles/image/gossip-girl/leighton-meester-photos.jpg" target="_blank">Leighton Meester</a> - duh <img src='http://www.purplelabnyc.com/purpleblab/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Mission accomplished and internship landed! (I actually crashed  </p>
<p>I had officially proved myself worthy of the Multi-Tasking Maven title!</p>
<p>So, now that I’m here at the <a href="http://www.purplelabnyc.com" target="_blank">Purple Lab</a> headquarters (Karen’s art-filled apartment with a desk in the kitchen and a stripper pole in the living room!), I am doing my very own blog/vlog.</p>
<p>I completed the challenge of becoming part of the Purple Lab family, so now it seems only natural that I have been challenged to  jump over some more hurtles.</p>
<p>My first week on the job was <a href="http://www.youtube.com/watch?v=clE05s3xxis" target="_blank">Fashion&#8217;s Night Out</a>, a crazy New York night where every major store held a shopping soiree until 11p.m. I dolled up in Purple Lab gear, carried a cigarette tray filled with invitations and gloss, and pounded the pavement to get the word out!</p>
<p><img class="aligncenter size-medium wp-image-518" title="girls-with-cig-trays" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/11/girls-with-cig-trays-300x225.jpg" alt="girls-with-cig-trays" width="300" height="225" /></p>
<p>And it&#8217;s been uphill and crazy ever since (minus my swine flu incident/absence).</p>
<p>More of my multi tasking ways coming your way&#8230;</p>
<p>Until then&#8230;</p>
<p>Mwah!</p>
<p>Cristina</p>
<p>Multi-Tasking Maven</p>
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		<title>When Good Mavens Go Bad!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/11/11/good-mavens-bad/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/11/11/good-mavens-bad/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 01:07:18 +0000</pubDate>
		<dc:creator>sharon</dc:creator>
				<category><![CDATA[Huge Lips Skinny Hips]]></category>
		<category><![CDATA[Purple Lab Behind the Scenes]]></category>
		<category><![CDATA[Hoodia]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Kitty Poledancer]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Purple Lab]]></category>

		<guid isPermaLink="false">http://purplelabnyc.com/purpleblab/?p=470</guid>
		<description><![CDATA[So what happens when you unleash a Multi-Tasking Maven into the wild streets of New York City?

Her hair comes down and out comes an inner pole-dancing superstar!
I tried, I loved, and I conquered the pole! I am now officially &#8220;Kitty Poledancer,&#8221; the pretty pink gloss shade of Huge Lips Skinny Hips that was inspired by [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F11%2Fgood-mavens-bad%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F11%2Fgood-mavens-bad%2F" height="61" width="51" /></a></div><p><strong>So what happens when you unleash a Multi-Tasking Maven into the wild streets of New York City?</strong></p>
<p><strong></strong><br />
Her hair comes down and out comes an inner pole-dancing superstar!</p>
<div id="attachment_475" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-475" title="S Factor Intro class" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/11/pole3-225x300.jpg" alt="Maven at work!" width="225" height="300" /><p class="wp-caption-text">Maven at work!</p></div>
<p>I <strong>tried</strong>, I<strong> loved</strong>, and I <strong>conquered</strong> the pole! I am now officially &#8220;<a href="http://www.b-glowing.com/purplelab/" target="_blank">Kitty Poledancer</a>,&#8221; the pretty pink gloss shade of Huge Lips Skinny Hips that was inspired by Creatrix Karen&#8217;s favorite form of exercise (can you believe this was a job requirement?).</p>
<p><span style="color: #551a8b; text-decoration: underline;"><!--StartFragment--></span></p>
<p class="MsoNormal"><span><a href="http://www.sfactor.com" target="_blank">S Factor</a> was exactly what I hoped for and nothing that I expected all wrapped up into one invigorating two-hour experience that left a kink in my neck (so worth it!) and some pep in my <span style="text-decoration: line-through;">step</span> saunter.  </span></p>
<p class="MsoNormal"><span>Make that a new&#8230; slow&#8230; sultry&#8230; sexy walk that I try to do as often as possible, even in the Purple Lab office if need be. </span></p>
<p class="MsoNormal"><span>The S-Factor walk, which is a vital part of the class and philosophy of the studio, may be a pedicure-killer (as you take one step forward, you drag your other foot up to meet it), but it&#8217;s worth every chip of my dark purple polish. </span></p>
<p class="MsoNormal"><span>The saucy workout franchise is the brainchild of actress/author/dancer, <a href="http://www.sfactor.com/sheila_kelleys_workout/about_sheilasstory.asp" target="_blank">Sheila Kelly</a> who created the wonderful world of S when she had to be a stripper in a movie and fell in love with the movements of the pole. A little bit yoga, a little bit sex pot, Kitty Poledancer is so good, I honestly think it should be mandatory for anyone with two X-chromosomes (Karen swears she&#8217;ll teach her daughter &#8211; if she has one &#8211; to get on the pole the minute she can walk!). </span></p>
<p class="MsoNormal"><span>The first hour of my intro class was spent warming up. Hair had to come down (it&#8217;s part of sensuality). The room was dark. There were no mirrors (hence, no self criticism). We were asked to close our eyes (no fear of others judging us). And We were instructed to feel every ounce of curves as we slithered from one stretch postion to the next. Even the ab session felt hot! </span></p>
<p class="MsoNormal"><span>I can&#8217;t lie &#8211; when we got to the pole, I felt self consicously silly and almost childish, like I was forcing myself to be “sexy.” Isn’t being sexy just something you naturally have or isn’t sexiness supposed to be a quality that someone just naturally exudes? Well, I was feeling anything but  “sexy” while tripping over my own feet and rolling my hips like my life depended on it,  but as I almost hit my face against the wall, it clicked! </span></p>
<p class="MsoNormal"><span>This is a kind of sexy that isn’t based on the perception of another. This isn’t the sexy you get from a magazine of an airbrushed cover girl meant to be ogled. This sexy belonged only to me and was all my own to control – Tiffany’s bubble of sexy where feeling good in my own skin was the only thing that mattered. </span></p>
<p class="MsoNormal"><span>The self-conscious feelings dissipated when I soon realized the women around me were tripping up too, some were smiling and some were serious but all were enjoying themselves in their own respective bubbles, complete with &#8220;Bittersweet Symphony&#8221; oozing from the speakers. (Love that song.)</span></p>
<p class="MsoNormal"><span>When it came time for us to learn our trics, I watched in awe as our instructor Ilov (pronounced I-Love, yes, her real name) gave us a preview of the &#8220;basic&#8221; firefly. (<a href="http://www.youtube.com/purplelabnyc#p/u/52/IuHE2kV5_AU" target="_blank">Click here to see Karen&#8217;s take on it &#8211; around the pole in her <span style="text-decoration: line-through;">apt</span> office</a>.) </span></p>
<p class="MsoNormal"><span>I doubted the fact that my body could move that way, but by the end of the class I was whipping and whirling around the pole at ease. (And all of us girls cheered each other on the whole time.) </span></p>
<p><span>If you’re in NYC definitely try to get a lesson with the famed <a href="http://www.youtube.com/watch?v=A_HkFHLlwJo" target="_blank">Barbara Dial</a> (Karen’s teacher) who won the <a href="http://appleandorange.wordpress.com/2009/10/02/barbara-dial-wins-pole-superstar/" target="_blank">Pole Superstar</a> competition held in NYC. Watching her, even on camera, is so mesmerizing!</span></p>
<p><span>Actually, you can see her &#8211; and all of S-Factor here &#8211; too!</span></p>
<p><object type="application/x-shockwave-flash" style="width:448px;height:386px" data="http://www.youtube.com/v/SBpCsPNO0Nk&amp;hl=en&amp;fs=1"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="quality" value="best" /><param name="wmode" value="transparent" /><param name="movie" value="http://www.youtube.com/v/SBpCsPNO0Nk&amp;hl=en&amp;fs=1" /><param name="pluginspage" value="http://www.macromedia.com/go/getflashplayer" />If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get <a href="http://get.adobe.com/flashplayer/" target="_blank">Flash Player</a> from Adobe.</object><br/>
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		</p>
<p> </p>
<p>More trying soon!</p>
<p> </p>
<p>Mwah!</p>
<p>Tiffany</p>
<p>Communications Princess</p>
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		<title>The Scrounge&#8230; and the Reprieve!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/11/02/scrounge-and-reprieve/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/11/02/scrounge-and-reprieve/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 16:24:33 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Huge Lips Skinny Hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[SWAC]]></category>
		<category><![CDATA[Hoodia]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Purple Lab]]></category>
		<category><![CDATA[sealed with a cure]]></category>

		<guid isPermaLink="false">http://purplelabnyc.com/purpleblab/?p=443</guid>
		<description><![CDATA[In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer Karen Thorne. She said our lives would clear up &#8211; a huge level of stress would be released &#8211; by mid-summer.
It was in the stars, apparently. It was decided.
And it actually happened&#8230; just when we got down to our last $58.22!
Our heads were [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F02%2Fscrounge-and-reprieve%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F11%2F02%2Fscrounge-and-reprieve%2F" height="61" width="51" /></a></div><p>In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer <a href="http://www.karenthorne.com" target="_blank">Karen Thorne.</a> She said our lives would clear up &#8211; a huge level of stress would be released &#8211; by mid-summer.</p>
<p>It was in the stars, apparently. It was decided.</p>
<p>And it actually happened&#8230; just when we got down to our last $58.22!</p>
<p>Our heads were spinning.</p>
<p>We were developing <a href="http://www.b-glowing.com/purplelab/all/" target="_blank">SWAC</a>,  scrounging for components (we did not go back to the original manufacturer who sent us the 30,000 damaged guys). We found a vendor who has really interesting packaging and clients whose products you definitely use (I am not sure if I&#8217;d be allowed to say who but let&#8217;s just say that their biggest one rhymes with Shack).</p>
<p>It was a squeezy tube but not in a typical shape &#8211; more sleek and sophisticated. Our branding genius, <a href="http://www.calliopestudios.com " target="_blank">JD of Calliope Studios</a>, was working on a logo. I thought it would be nice to give SWAC its own identity &#8211; and to move away from purple packaging so that it stands out on a counter.</p>
<p>That was in progress &#8211; and coming along beautifully.</p>
<p>Our packaging engineer was on top of the lab, managing the go-between with the vendor making our boxes and the &#8220;love note&#8221; inserts, the people who shrink wrap the glosses and pack them in shipping boxes which eventually are delivered to retailers. It was running smoothly. Finally.</p>
<p>But not so much financially.</p>
<p>In our road to finding investors &#8211; and by investors, we mean THE RIGHT investors, the kind who have the experience we lacked and the kind who could partner with us to create something bigger than we could on our own &#8211; we were near destitute.</p>
<p>Todd and I talked about putting up one of <span style="text-decoration: line-through;">our</span> his properties to get a loan and continue to finance the brand (at the rate we were going, we couldn&#8217;t even remotely expand, support major retail distribution properly and develop the next dozen products I was dying to create).</p>
<p>And it was when we were down to the final hour that it all came together &#8211; exactly as our psychic predicted.</p>
<p>I can go on but here&#8217;s the story via vlog!</p>
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<p>Stay tuned&#8230;</p>
<p>Mwah!</p>
<p>Karen</p>
<p>Purple Lab Creatrix</p>
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		<title>Meet Tiffany!</title>
		<link>http://www.purplelabnyc.com/purpleblab/2009/10/29/meet-tiffany/</link>
		<comments>http://www.purplelabnyc.com/purpleblab/2009/10/29/meet-tiffany/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 20:18:55 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Huge Lips Skinny Hips]]></category>
		<category><![CDATA[Purple Lab Behind the Scenes]]></category>
		<category><![CDATA[Hoodia]]></category>
		<category><![CDATA[huge lips skinny hips]]></category>
		<category><![CDATA[Karen Robinovitz]]></category>
		<category><![CDATA[Kitty Poledancer]]></category>
		<category><![CDATA[Lip gloss]]></category>
		<category><![CDATA[Lip Plumper]]></category>
		<category><![CDATA[Purple Lab]]></category>

		<guid isPermaLink="false">http://purplelabnyc.com/purpleblab/?p=426</guid>
		<description><![CDATA[Meet Tiffany! 


She is a multi-tasking maven at Purple Lab and a vital part of the team. Her exact title: Communications Assistant. But she is really so much more. 





I love her. And you will, too. Here she is&#8230; 


Hello Purple Blabies! 
 
Many of you may know me as @tiffpurplelab on Twitter but there&#8217;s more to [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 5px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F10%2F29%2Fmeet-tiffany%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.purplelabnyc.com%2Fpurpleblab%2F2009%2F10%2F29%2Fmeet-tiffany%2F" height="61" width="51" /></a></div><p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Meet Tiffany! </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">She is a multi-tasking maven at Purple Lab and a vital part of the team. Her exact title: </span></span><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Communications Assistant. But she is really so much more. </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><img class="alignnone size-medium wp-image-427" title="twitterpic" src="http://purplelabnyc.com/purpleblab/wp-content/uploads/2009/10/twitterpic-300x225.jpg" alt="twitterpic" width="300" height="225" /></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">I love her. And you will, too. </span></span><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Here she is&#8230; </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Hello Purple Blabies! </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Many of you may know me as <a href="http://www.twitter.com/tiffpurplelab" target="_blank">@tiffpurplelab on Twitter</a> but there&#8217;s more to this chica beyond the @ symbol. My name is Tiffany Perez and I am a proud multi-tasking maven for Purple Lab! Recently, on a brainstorming mission with my fellow mavens at the delectable Le Petit Quotidien (SO delish, must try ASAP if you have not!), we came up with idea to make our own personalized contributions to the Purple Lifestyle. </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">With that said, us multi-tasking mavens will share our individual desires and knowledge each week. So what will you hear from me? Along with the help of our brilliant Social Media Chanteuse, Dee, we developed the idea of “Tiffany Tries” where every week I will venture into the concrete jungle that is NYC, trying the latest, greatest and strangest things this exciting city has to offer.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">So why is this fun for you? The readers get to decide what I try. Maybe it’s something you are too afraid to try and need a guinea pig or maybe you aren’t in the NYC area and are dying to try a new restaurant. Throughout my journey, I will show you – the good, the bad and the ugly, no discrimination here (so long as we remain in the general NYC area of course)! I will be sharing my try-riffic experiences with you via blogpost here at Purple Blab and video footage as well. I’ll have a camera in tow wherever and whenever I try something new to keep you in the know! </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">My very first &#8220;Tiffany Tries&#8221; experience will be THIS FRIDAY! My adventure will be a Purple Lab inspiration tour, showcasing a few of the amazing locations that inspired Creatrix, Karen Robinovitz to launch Purple Lab.<span style="mso-spacerun: yes;">  </span>First stop, <a href="http://www.sfactor.com " target="_blank">S Factor </a>for a pole dancing class. Pole dancing is Karen’s favorite workout and her inspiration behind the Huge Lips Skinny Hips shade Kitty Poledancer! <a href="http://www.youtube.com/purplelabnyc#p/u/20/SBpCsPNO0Nk">(See our video about it!) </a></span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Got my flipcam, yoga mat and booty shaking all ready to go! Stay tuned for the inside scoop on what&#8217;s new, chic, funky and quirky around town! Once I complete my “Tour du Creatrix” I will be reaching out to YOU! Yes, you! So get ready…</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Mwah!</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Tiffany</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 12pt;"><span style="font-family: Times New Roman;">Communications Princess</span></span></p>
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