PURPLE BLAB

Sharon, Purple Lab rock star Communications Queen, managed to do something I cannot imagine anyone else in PR accomplishing.

She secured a placement (translation: a piece) in the new Cosmopolitan Magazine!

Now… the reason it was an amazing feat.

Here’s the story. Sharon pitched the beauty editor at the magazine in the fall, when we thought we’d have the product in question… Luvah, the sexiest 3D lip color (both a stain and a gloss in one compact) infused with Dong Quai (an ancient Chinese herb known as a libido stimulant), Ylang-Ylang (used as the floral remedy for sensuality), Vitamin E (a nourishing antioxidant), vanilla mint scent (the better to kiss you with, my dear), and a double plumper I call “Complex OO.”

The event last week was a smash hit, I have to say! Before I go on, I have to give serious props to Sharon, Purple Lab’s Communications Director. She executed every ounce of this event, from the signage to the sponsors to the layout to the organization to the registration to the gift bags to the… you get the point.

We had to be very careful about letting in ONLY the ones who registered because of fire hazards – God forbid something went wrong! And it pained every ounce of my being to have to turn some away (we did offer them a drink from our bar and suggested they stay because so many singles would mingle after).

Luvah is such a sexy product.

Adorable to hold, too.

Below, Rich Jerk (the story of my experience with Rich Jerk comes with the product), a chic berry tone that rocks.

The lip stain and matching pearly gloss is laced with Dong Quai, an ancient Chinese herb known as “female ginseng” that has been used as a libido stimulate for centuries. All of the ingredients are made to bring out your inner vixen – “Complex OO” (a double plumper that works immediately and over time), vanilla mint for some good kissing breath, and Vitamin E.