PURPLE BLAB

Every season, fashion designers have a look book, a book that’s curated to perfection, showcasing the collection. It’s not something beauty brands would typically do. Being that I’m such a fashion girl at heart, I was a little jealous! I wanted one!

Today we launch our look book (the cover image is above)!

So I asked some of our favorite bloggers and F.O.P.L. (friends of Purple Lab) to strike a pose. We turned my apartment into a photo studio.

The kitchen was the Dolce Gusto coffee and muffin “craft station” as they say on movie sets.

We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!

The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).

The spring runway – and even many fall runways – were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? So we put Ashley, one of our multi-tasking mavens, to the test and create the look herself.

Meet Ash:

She is an all-natural kind of girl to begin with (not to mention the most amazing singer ever – full on jazz vocals a la Norah Jones).

Armed with Silk Sheets luxe foundation infused with silk, Luxury Squared under-eye concealer and highlighter, collagen-packed Cheek Implants in Backstage Pass (ripe, delicious peach with golden undertones), Lashionista Modelista and Huge Lips Skinny Hips in Worship Kate, she turned herself into an exact replica of what Stella McCartney’s models looked like on the catwalk. (Love Stella, BTW.)

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.

When I was at HSN on Monday and Tuesday, I got the whole behind the scenes look. It is fascinating.

One of our girls getting made up with Luxury Squared in the hot seat in the “Before & After Room,” which means that there is one room just for B&As!

When we shot our models, we worked in the studio space with the most macked-out equipment and super-duper lighting. Jesse, the photographer reminded me of Ed Norton.

Remember when you were taking notes in class or reading a book and the one thing you needed more than anything was a highlighter? Why? It brings out what you want to feature.

Same goes with makeup.

I think highlighter is perhapst he most underrated makeup product. With soft golden hues and a sheen of sparkle, it can bring out your best features, open your eyes, add a youthful freshness to your skin, and give you that dewy runway look that is timeless and chic.  See how dewy!

By the way, this is Lisa, one of the Purple Lab "multi-tasking mavens"