PURPLE BLAB

Braniac. Athlete. Fashionista. Chef. We fell in love with her and warning – you probably will too!

Name: Katy Atlas
Blog: Sugarlaws

1. I have two dogs named Calvin and Coco. They’re half maltese, half poodle, and I’m pretty sure they’re the cutest creatures on earth.

2. My favorite television show is Buffy the Vampire Slayer. People used to say that I look like Sarah Michelle Gellar, which made me the happiest girl ever.

3. I was an English major, but I’m really good at math. I went all the way through multivariable calculus and linear algebra in college.

Don’t let her glossie brunette locks and saucy style fool you. This art history and Renaissance connoisseur will challenge you to a jump rope match and tell you Blake Lively’s secret to getting those long, glistening legs…

Name: Lindsey Calla
Blog: Saucy Glossie

1. I was captain of my High School lacrosse and field hockey teams.

2. I have a killer scar on my left knee from when I tore my ACL playing lacrosse in college. I didn’t completely finish my rehab so now my gait is slightly off…you can’t tell by looking at me but I can tell when the shoe heels on my right foot end up collapsing in.

I have been wanting to do kamakazi street-interviews with women for a long time and ask them questions inspired by Purple Lab products. Here’s what happened when we grabbed the camera and went to the one place we knew we’d find a hot bed of girls… The Tory Burch sample sale!

Mwah!

Karen

Purple Lab Creatrix

We recently did a cute segment for Better TV in the Purple Lab apartment (a.k.a. my home/office/warehouse). They shot here once before and I have to say, it’s always fun to have a film crew come over!

The producer, Marianne, is heaven to work with and – I love this about her! – she writes vampire young adult novels (check her out). This was one of her last shoots for the network before she left to write full time (we’ll miss you, Marianne).

You don’t understand. I NEVER stay up late. I don’t go out. I don’t drink. I don’t do coffee. I like to be in bed NO later than 11p.m. When I heard I’d have a 2a.m. slot on HSN, I immediately panicked. How would I make it?

Lots of sugar-free Red Bull (I know it’s poison, but I had no choice). Lots!

First of all, for the slot, I got decked in purple Proenza Schouler sequins and skinny Current/Elliot jeans. Six inch heels go without saying. Hair, kind of Farrah’d out for the night.

This was the big show I was waiting for. Yes, I had already done a 9a.m. But that was kind of a warm up. The 8p.m. That was the real debut. It was where I put all of my energy as far as promotion is concerned.

The big moment, below, with Shannon Smith, the host!

A) I wore purple Lanvin with ruffle detail

B) See, ther are the red patent six inch heels again!

C) Do you see how short I am? After this, I started sitting on two pillows!

I know I’ve been MIA but between speed dating and our HSN launch, I’ve done nothing but eat, sleep, and breathe Purple Lab. Luckily, I love my job. It has been exciting to watch Karen and Todd grow the business. What an honor to be a part of it! (Next stop: real office!)

Anyway, here’s what I was doing while Karen was in Florida for HSN. For those of you who attended the Purple Lab HSN launch party at Meet in NYC last Thursday, whether in person or on Skype or Twitter, you know it was a blast.

Friday noon was an amazing show. I felt like I was getting my groove except for the ear piece (my Jack Bower), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of being on air is nature’s natural healer. 

I donned a green Lanvin party dress with a big bow at the bum along with purple patent leather six-inch heels.

How I love Alber!

Some fun insider intel.

See the products on stands in front of me? As we move from product to product, while the camera is focusing on the models, someone rushes in and switches them out.

February 18th, 5a.m., I woke up in a pool of sweat. In four hours, I was about to be on HSN for the first time. I couldn’t even recall the name of my foundation! And my heart sounded like a bass at a Motley Crue concert.

Everything I had worked for was about to come to fruition.

What if it failed?

Two hours before I was to hear Matt, the producer, say, ”Action,” I was in the green room, getting primped with the models.

Yesterday in Tampa Glampa, a day before the big  HSN debut, my six-inch-heels and I were with Christine, the blogger behind Temptalia, who is a love and honey sweet, all day.

She has been capturing the behind-the-scenes look at what goes into launching a brand on this massive network. The day began with a tour where I discovered aspects of the network I had no idea about.