PURPLE BLAB

Pearlesque Show, Purple Lab’s silicone-free primer with crushed pearls (for that perfect sheen), honey and kiwi, is inspired by old Hollywood glamour, femme fatale beauty embodied by the confident starlets and pin-ups of yesteryear.

So we hoofed it to the Tribeca studio of photographer Burke Heffner (you may have seen him on MTV’s Made) for an old-school style Varga girl shoot, starring the lovely Andrea Lavinthal, an editrix at Real Beauty. He is genius behind the lens and knows just how to bring out the best in his subjects.

Those who know me know that I am not a night owl. I’m in bed by 10:30, never later than 11. So having a 2a.m. show is not easy for me. It takes an enormous amount of mental prep, not to mention sugar-free Red Bull (the only time I will have caffeine -I never drink any and I hate coffee).

Let’s just say, it took a long time in makeup to get me ready!

Monday and Tuesday, Sharon and I will be doing “desk side,” which are one-on-one meetings with magazine editors at their desks.

The beauty editors – all editors, really – are inundated with event invitations, appointments, and deadlines. When you go to them, it helps make their lives easier.

This is the cute e-vite we did to get them on the books.

It’s not easy to get their attention and PR is really all about relationships at the end of the day. Lucky for Purple Lab, people love Sharon! 

Not a moment of rest since HSN went down. We’re in the midst of planning the next group of shows for the April, for which I’ll be bringing contest winner Jessica Harlow with me! (I’m meeting her this week  – so excited!)

Plus, the manic manufacturing phase for Pearlesque Show has begun. Below, a comp of the design for the componentry.

Sharon and I are furiosly planning PR and marketing – desk sides with the major magazines, adding content to the site, starting to shoot how-to videos, and a special initiative for Pearlesque Show’s launch (cannot give deets yet – but it will be fierce).