PURPLE BLAB

In the last chapter of the Purple Lab tale, I was seeing my psychic/astrologer Karen Thorne. She said our lives would clear up – a huge level of stress would be released – by mid-summer.

It was in the stars, apparently. It was decided.

And it actually happened… just when we got down to our last $58.22!

Our heads were spinning.

We were developing SWAC,  scrounging for components (we did not go back to the original manufacturer who sent us the 30,000 damaged guys). We found a vendor who has really interesting packaging and clients whose products you definitely use (I am not sure if I’d be allowed to say who but let’s just say that their biggest one rhymes with Shack).

This post is brought to you by Sharon, our Director of Communications. She’ll be “blabbing” about Purple Lab culture, PR, and what goes on behind the scenes for her office (a.k.a. mother-in-law’s card table in the middle of Karen’s living room).

Here it is!

As Purple Lab’s Communications Director, my responsibility is to make sure our products and brand are introduced to the media in an interactive and memorable way. One way to do this is by hosting an event.

Last week’s afternoon tea party for SWAC, our lip gloss that gives back to the breast cancer cause, was incredible – moving, emotional at times, and beautiful. To be in a room of such strong women, all of whom came together to support breast cancer awareness – is just an amazing thing. I don’t even have the words to convey it properly.

Between The Triple Negative Breast Cancer Foundation’s story, told by one of the founders, meeting Nancy’s mother, daughter and sister-in-law, and hearing Geralyn Lucas read from her spirited memoir, “Why I Wore Lipstick to my Mastectomy,” everyone felt inspired to spread awareness – and get a mammo.

We had the most beautiful event on Friday for Breast Cancer Awareness and our gloss, SWAC (Sealed with a Cure).

So much to say because it was such a beautiful day of inpiration and amazingly strong women, but before I do, this must be shared THIS INSTANT!

My friend Hayley, one of the founder of The Triple Negative Breast Cancer Foundation,  has the cutest 7 year-old daughter who supports the cause (she is best friends with Jolie, the daughter of Nancy, who lost her battle to triple negative breast cancer and inspired the foundation the the gloss). 

Meet Ash, the little starlet!

October. Breast Cancer Awareness month. A very meaningful life in all women’s lives. This disease has touched us all – be it becasue we’ve had it, we’ve known someone who has had it, or we simply support the fight in curing it.

It is a month when brands rally for the cause and launch products that give back. We’re working with The Triple Negative Breast Cancer Foundation. There is a whole story behind it and details about the product, called SWAC (Sealed with a Cure)!

So watch and let’s kiss breast cancer good-bye… FOREVER! Support TNBCF at b-glowing and Fred Segal Melrose!  20% of our proceeds are for “the girls.”