What Are Google Rankings?
A Google rank is the position that a site holds in the list of their search results. Top-ranked sites appear in the first or second page of results.
How Can Google Rankings Help Your Business?
Per our discussion with Austin-based internet marketing firm, Moonraker Marketing (2401 Winsted Ln, Austin, TX 78703, (512) 234-3690), there are several benefits to having a high Google ranking:
- It helps customers find your site.
- It makes your site more appealing to advertisers by increasing brand awareness.
- It’s a less expensive way of conducting a large advertising campaign because most people do web searches before making a purchase or choosing a service.
Learn From Ranking Studies
Backlinko studied Google rankings and the process of creating search engine optimization, or SEO. They found that sites with high SEO have the following things in common:
- Lots of links connect to them.
- Short isn’t always sweet: longer content ranks higher.
- The pages are topically relevant.
- They feature at least one image to attract the eye.
The analytics blog Kissmetrics expands on this with their analysis, which focuses mainly on the use of social media for achieving SEO, and why you should rely on it less:
- Links from social media don’t necessarily help boost your SEO: Google algorithms simply index them like they would any other site.
- Social shares might not make a difference, but social profiles do. Your company’s pages on sites such as Twitter, Instagram, or Facebook are more likely to pop up in Google results first.
- Your customers will search within social media servers to find you, instead of exclusively relying on Google.
Digital marketing strategist Jason Acidre dove deeper into social channels and SEO. Specifically, he emphasizes quality over quantity:
- Make social buttons obvious on your site, so they’re more likely to be shared.
- Speaking of sharing, retweets and reposts from authorized social media personalities gain more traction.
- Get your customers involved with a direct call to action in your posts.
SEO authority Moz confirms Jason Acidre’s findings. They discovered that after the online web design magazine Smashing Magazine retweeted a link to their “Beginner’s Guide to SEO,” Moz was ranking #4 on the first page of Google results. Having a trusted authority back your content goes a long way!
What Does This Mean for You?
Essentially, you and your business should operate from the perspective of a potential visitor to your site. Be concise in your site description, and use keywords that involve your product or services. (Make sure to fit your keywords in naturally, otherwise you’ll come off as a spam bot!) Don’t exclusively rely on social media platforms, but use them wisely: be engaging and include relevant images. Sprucing up your business’s web presence definitely pays off in the long run: you can gain new customers and keep existing ones coming back for more.